5 key factors influencing Vietnam's FMCG market in 2023
How changing consumer behaviours and external factors will impact Vietnam’s FMCG market in 2023
The shopper behaviour data that explains 2022
Huge changes in the world this year have transformed how consumers shop and what they buy.
2022: The year in FMCG
Read Kantar Vietnam's most popular reports in 2022.
‘Cautious optimism’ around Tet 2023's FMCG growth
Holiday spend is expected to be 7-9% higher than 2022 – but will be tempered by rising prices.
Asia Pulse Q3 2022: Steady growth but pressure remains
Inflation is still putting pressure on Asian FMCG markets in Q3, see how each market responds
Economic Outlook and Pressure Groups
Anticipating buyer behaviour based on economic context and shoppers’ financial situations
How inflation impacts FMCG shoppers in SEA?
FMCG players: are you ready to play amidst the inflation in SEA?
How meal delivery is transforming Foodservice
Read our global report on the recovery of Foodservice industry after the pandemic.
Asia Beauty Trend: Living through inflation & recovery
Uncover Asian Beauty Shoppers’ Behaviour in the Age of Inflation in the year 2022
Kantar Report I Vietnam's Beverage Consumption 2022
Our latest report about the key trends and demand segments in Vietnam's beverage consumption habits.
[Webinar] Vietnam's Beverage Consumption 2022
Watch our free webinar to discover the latest trends in Vietnam's beverage consumption.
Cost of living crisis dents eco-shopping habits
Read the report to understand the reasons behind the declining number of ‘Eco Actives’ shoppers.
Understand Beauty Trends in Asia 2022
Join our webinar to uncover beauty shoppers’ behaviour in the age of inflation
5 Major Changes in Vietnam’s Consumer Market
Download the report to understand what are the major changes in the Vietnamese consumer persona.
Asia Pulse Q2 2022: Spending on in-home FMCG rises
FMCG value spending in the region can still post healthy growth, with a maintained level of 3%.
Asia Pulse Q1 2022: Take-Home FMCG Posted Slower Growth
Download free report to have a full picture on your category and brand performance across Asia.
Vietnam Brand Footprint 2022
The long-awaited brand ranking report is available!
Winning Omnichannel Global 2022
Ecommerce grows its share of the global FMCG market.
Tet 2022: A new year of Uncertainty for FMCG market
Unveil the 10 Shopper Insights to remember about Tet 2022.
How the pandemic transformed the beauty market?
Our global study reveals weekly makeup usage falls 28% & lipstick usage down 40% compared to 2019.
Anticipating Inflation in Asia 2022 & Beyond
Understanding how shoppers react to price & inflation to determine your brand growth strategies.
ASIA Pulse #1 - Full Year Review 2021
FMCG spending for in-home consumption in Asia continues to grow by 3.2%.
Global Report: OOH Barometer Q4 2021
Out-of-Home snacking and beverages: en route to recovery.
Just launched! Vietnam Insight Collection 2022
A review on COVID-19 impacts in 2021 to get ready for 2022.
2022: Planning Ahead to Win during Festive
What will consumer spending be looking like for 2022?
ASIA Pulse #4 - November 2021
Convenient retail formats are performing well amid COVID-19 period across Asia.
Winning Omnichannel Asia 2021 - Module 3
How to create the right shopper experience & engagement to evolve and sustain?
Tet 2022: Any changes you should be aware of?
Uncover key take-outs to get prepared ahead of prosperous Tet 2022.
The FMCG Weekly News October Week 2
Non-food sectors bounce back while demand on Food products are normalizing since beginning of Sep.
Asia Webinar: Beauty Trends 2021
Digital ecosystem for Beauty: How to play to win!
Winning Omnichannel Asia 2021 - Module 2
How do we continue to ensure that eCommerce brings incremental growth to you and your business?
The FMCG Weekly News September Week 2
Within HCMC, the purchases made by government/military is up to 5% of FMCG value in recent weeks.
The FMCG Weekly News September Week 1
FMCG spend drops back to pre-pandemic level in the week ending 5th September.
Vietnam's 30-minute Webcast Series WHAT NOW WHAT NEXT
Unveil sector performance and behavioral changes under the pandemic and beyond.
The FMCG Weekly News August Week 4
A significant increase in basket size drives the high level of FMCG spend in latest week.
Winning Omnichannel Asia 2021 - Module 1
How will the future look for eCommerce and Brick and Mortar as mobility restrictions continue?
The FMCG Weekly News August Week 3
Packaged Foods cooled down in latest updated week, partly due to less shopping trips.
ASIA Pulse #3 - August 2021
FMCG recovery is well underway across APAC.
The FMCG Weekly News July Week 4
Packaged Foods hit all time high in terms of share.
The FMCG Weekly News July Week 3
FMCG spend remains at a high level in the latest week.
The FMCG Weekly News July Week 2
Minimarket has reached the highest share ever, surpassing Hyper & Super in the latest week.
The FMCG Weekly News July Week 1
How does the latest wave of COVID 19 impact Vietnam consumers spending in FMCG?
Vietnam's top growing FMCG brand owners & brands 2021
Growing consumer base remains key growth driver for 2020’s top risers.
Vietnam’s most chosen brands and brand owners 2021
Food brands dominated the ranking of fastest growing brands.
Asia 2021: The path of growth from leading FMCG brands
Explore the true impact of COVID-19 in consumers’ behaviours & brand choices across 2020.
On-demand Webinar: Brand Footprint Vietnam 2021
Vietnam's most chosen FMCG brands unveiled and brand success stories.
ASIA Pulse #2 - June 2021
2021 off to a good start for FMCG in APAC.
2021: Tet Festival in the New Normal
Lunar New Year 2021: Consumer spend on in-home FMCG market continues growing.
ASIA Pulse #1 - March 2021
Asia FMCG growth softening in 2020 despite the increased demand for groceries in several markets.
Kantar’s 2021 Vietnam Insight Ebook
How things unfold in 2021 & beyond after a memorable year of 2020. Order your copy now!
Coming soon! Kantar's 2021 Vietnam Insight Ebook
Pre-order your copy!
Asia Consumer Insights Q3 2020
FMCG in Asia sustains a positive growth by 3.1% in Q3 2020
Webinar: Sustainability from Vietnamese perspective
Vietnamese consumers beliefs and actions towards sustainability.
The increased opportunity in environmental concern
Join us for the webinar to understand what consumers expect from your brand around sustainability.
Value for money retail: Discounters or Private Label?
Let's discuss on growth opportunities for value-for-money retail models in Asia & Vietnam market.
New report out: What now? What next?
The C-19 pandemic has uncovered a number of New Needs and New Behaviours overall FMCG categories.
How COVID-19 transformed the world’s shopping habits
The world’s shopping habits were transformed, according to our new Winning Omnichannel publication.
Living in COVID-19 times
Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down
Webinar: New normal post lockdown - Myth or reality?
Since we are returning to normal, any changes observed among Vietnamese in the way of living?
COVID-19: 10 thoughts on its impact across Asia
Welcome to the Asia edition of “ten slides to make you think” series.
COVID-19: Consumer impacts in Vietnam Rural areas
FMCG growth in Rural showed a slowdown in the 1st two months of 2020.
COVID-19: Vietnam's consumer changes & retail movements
Changes in Vietnamese consumer purchasing behaviors and movements in retail landscape.
COVID-19: Asians worried sick about financial health
Financial health beats well-being as top fear.
Beauty categories during the epidemic outbreak
How will personal care and beauty categories perform after the outbreak of Covid-19?
Kantar applies artificial intelligence to your shopping
Kantar applies Singapore-developed AI technology to the growth challenges faced by CPG brands.
Conjectures about the Paper Products after the epidemic
Four Conjectures about the Development of Household Paper Product in the Post-epidemic Era.
COVID-19’ impact on Vietnam FMCG market
Changes in Vietnamese consumers' behaviors during the outbreak and the post-epidemic period.
Impact of COVID-19 Outbreak on FMCG Market During CNY
The wide spread epidemic will have a profound impact on FMCG categories in Q1 and possibly in Q2.
New opportunities for dairy amid epidemic
During the Coronavirus outbreak shoppers have increased their demand for dairy.
How can beverage brands survive the epidemic?
6.5 billion liters beverage was contributed by China’s top 27 cities in out-of-home consumption.
Vietnam Insight Handbook 2020
Facts, comprehensive insights and forethoughts about consumer and shopper trends in Vietnam.
Kantar adds YouTube to measure impact of advertising
We have increased the size of our digital coverage by adding YouTube measurement to our CMM service.
How does an epidemic affect consumer purchase behaviour
How consumer behavior changes might bring new challenges and opportunities during the outbreak.
Asia Consumer Insights Q3 2019
The future of Convenience Stores across Asia, particularly in Taiwan and the Philippines.
Vietnam Beauty: When basic is not so basic
Influencer marketing and Omnichannel experience will play a more significant role in beauty market.
Health and natural looks drive beauty sales in Asia
Personalised and customised beauty ranges will be more important in 2020 in Asia.
Just launched! Winning Beverage sector report
Explore Vietnamese consumers' purchasing and drinking habits to win new consumers.
New report out: Winning food & drink occasions OOH
Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.
Webinar – Beauty trends in Asia
Our upcoming paper looks at how beauty is in transformation with the changing lifestyle of Asians.
Vietnam Webinar: Winning Beverage sector
360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption.
Webinar: Winning food & drink occasions
Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.
Asia Consumer Insights Q2 2019
Ramadan: Embracing festive opportunities to win consumers in Indonesia and Malaysia.
New report out: How to grow in today’s retail landscape
The important role of emerging channels to enable growth in Vietnam market.
Webinar: Winning Omnichannel in Vietnam
Findings on how retail landscape evolves in Vietnam market.
New publication out: Consumer response to plastic waste
Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?
Webinar: Who Cares, Who Does? Consumers & plastic waste
What do consumers think of plastic waste today?
Asia Consumer Insights Q1 2019
Find growth in Lunar New Year season in China and Vietnam.
New report – Winning Omnichannel to grow in retail
What will influence the global FMCG picture as we enter a new decade? Find out in our new report.
Webinar: How to be picked off the shelves most often?
Key learnings from Asia Brand Footprint 2019 for brand growth in Vietnam FMCG market.
The first Asia’s most chosen FMCG brands ranking is out
The ranking includes China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan & Vietnam
Vietnam's most chosen FMCG brand owners and brands 2019
Explore how these brands have managed to be picked off the shelves most often.
Global online FMCG sales grew by 20% in 2018
FMCG's online sales grew by 20.3% globally in 2018 and now represent 5.1% of grocery sales worldwide
Asia Brand Footprint 2019 is coming soon
Discover the most chosen brands 2019 in Asia and Vietnam
Brand Footprint report, the new FMCG ranking is out
The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.
Tet 2019 The blossom of FMCG market
Tet value hit the highest peak over the last 3 years marking a successful season for the FMCG market
New webinar unveils the latest Brand Footprint ranking
New Brand Footprint rankings unveiled. Get a closer view on growth opportunities in the FMCG market.
Innovation - Unlock the possibilities
Discover the latest findings of new launches in Vietnam and how to maximise its impact.
Out Now: Insight Handbook 2019
An e-book of the markets, trends, segments, products, and methods that hone your business intuition.
Asia Consumer Insights Q4 2018
Consumer spending is fairly positive across the region.
Kantar moves to single brand
All Kantar's services and offerings will be delivered under the Kantar brand name.
New report out: How at-home consumption is changing
In our new report we found out why healthy snacking is on the up or how menus are getting simpler.
Centennials at 21
Gen Z’s growing influence on spending and brand loyalty.
How to measure innovation success beyond sales?
In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.
Regional Differences In The Season of Giving
Understanding regional differences in gifting culture to maximize the business growth at Tet.
Webinar: How to measure innovation success beyond sales
Sign up now to learn all the insights that will be included in our upcoming publication.
Asia Consumer Insights: overall FMCG growth by 4.2%
FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.
Out-of-Home Panel Launched in Vietnam
A new panel measures regularly major convenient F&B purchased for consumption away from home.
Generating incremental growth through promotions
Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.
Tea vs Coffee: The battle for the Vietnamese tastebud
Explore an interesting picture on out-of-home consumption of the two top drinks in Saigon.
The Dynamic World of E-Commerce in Asia
For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.
Vietnam: Into the minds of Millennial shoppers
Millennials are the key labor force as well as the main consumer target to keep an eye on.
Consumer Insights Asia: FMCG sees positive growth
FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.
Vietnam: Reaching your target shoppers more efficiently
Understanding Vietnamese shoppers media habits and how this differs by key region.
M&A within FMCG: Reward, Risk or Both?
Within FMCG, the value and the number of M&A deals increase over the years.
Vietnam's retail market: Future growth
Future growth could lie in the transformation of key players
Future trends of Snacking
Snacking is the growth driver for Packaged Foods, thanks to spending uplift from consumers.
Consumer Insights Asia Q1 2018
FMCG growth in Asia slightly improves in Q1 2018
Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping
Vietnam’s most chosen brands by sector 2018
2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
Vietnam’s most chosen brand owners 2018
Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running
Out-of-home, out of mind?
OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets
Tet 2018: The season of giving
Tet 2018 is estimated to reach ~1% of total country’s 2017 GDP (over 45 trillion VND)
Report: Finding new shoppers through advertising
By the end of 2018 the global media industry is set to be worth over $550 billion.
Konsumer Insights Asia Q4 2017
FMCG in Asia enjoys a stronger growth of 3.9% in 2017.
Staying in the game
The FMCG market continues to perform strongly in Vietnam but fine-tuning will always be required.
Finding new shoppers in 2018
Can’t wait to know it all about how to drive brand growth next year?
Asian brands continue to outperform their rivals
Asia brand power explores how these innovative local retailers reshape Asia FMCG market
Konsumer Insights Asia Q3 2017
Overall Asia FMCG market was stable in Q3
Global e-commerce grocery market grows 30%
Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year
Konsumer Insights Asia Q2 2017
FMCG market in Asia remains a growth of 3% in Q2 2017 versus last year
Asian women beauty ritual
Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)
Vietnam FMCG market: Today and Tomorrow
The featured trends of market and consumer in Vietnam to uncover growth
Navigating the future of FMCG in Asia
Asia represents a real-time preview of FMCG trends that will shape all markets over next few years
Winning Omnichannel & New growth formats
Global hyper&supermarket market share shrinks as e-commerce, discounters, traditional formats thrive
Nutritional packaged F&B: What is the future?
A lot of capability for further growth in nutrition market. What consumers think we should focus on?
Is Ecommerce the only way to win for FMCG players?
Despite digital’s rapid proliferation,FMCG brands need to remain vigilant of all their opportunities
Konsumer Insights Asia Q1 2017
FMCG growth in Asia slightly increases in Q1 2017 versus last year
What do today’s Vietnamese consumers think?
Vietnamese consumers are changing their thoughts, perceptions and behaviours. So what?
Innovation for growth
The report looks at the strategies that brands can employ to achieve a successful new product launch
Global FMCG online sales grew by 26% in 2016
E-commerce now contributes to 35% of global FMCG growth
Vietnam's top 10 most chosen brands by sector 2017
The top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
Vietnam’s most chosen brand owners 2017
Global players dominate the Non-Food sector while local players hold strong power in Food sector
Tet: A spectacular spending spree
Tet is a special time for celebration, consumption and spending in both Urban and Rural of Vietnam.
Vietnamese Tet 2017: Exploring Tet shopping season
Tet 2017 hit double-digit growth in both Urban 4 cities and Rural Vietnam
Konsumer Insights Asia Q4 2016
Brighter views in Urban Vietnam, India and Taiwan while a slight deceleration in Asia FMCG market.
More complex beauty regime among Vietnamese women
What can help current manufacturers be more competitive?
Global e-commerce grocery market has grown 15%
Both in Vietnam and globally e-commerce growth outpaces the FMCG market in the 12 months to 6/2016
Mini-Stores: The future of Vietnam's Modern Trade
Mini-stores in Vietnam continues to grow & meet consumer demands in their increasingly busy life.
Kantar unveils a new corporate identity
Unified look and feel reflects more collaborative working approach across all operating brands.
Konsumer Insights Asia Q2 2016
Slowdown in growth seen across all FMCG sectors in Asia, except for Vietnam and India.
E-commerce in Vietnam: Is it time to invest?
Online shoppers tend to spend three to four times more than they would on an average shopping trip
Understanding regional differences in Vietnam
Not only are there differences between Urban and Rural, but also between the North and the South
Partnership with Facebook to expand ad measurement
Working with Facebook will allow us to inspire even better decisions to maximise advertisers’ ROI
Vietnam Packaged Food: Opportunities vs Challenges
Spending for Packaged Food sector is expected to increase in long-term
Konsumer Insights - Asia Q1 2016
Most of Asia’s FMCG markets remain positive, except for Malaysia, which is showing negative growth
Understanding FMCG Promotions in Vietnam
9 out of 10 households purchase an item on promotion at least once in 2015
Top 10 most chosen brands by sector 2016
Kantar Worldpanel honours Top 10 most chosen brands by sector in Vietnam
Vietnam’s most chosen brand owners 2016
Top 3 brand owners in both Urban 4 cities and Rural Vietnam preserve their positions in the 4th year
Vietnamese Tet 2016 & Shopper Trends
Tet value nearly doubles value of a normal month
FMCG Overview 2015 and What to expect for 2016
What was behind the FMCG slowdown in 2015? And what could we expect for 2016?
Tremendous challenge in Vietnam's retail landscape
2016 will be a key year for Modern Trade development here in Vietnam
Asian brands gain ground on global brands at home
In Rural Vietnam, local brands enjoy fast growth at double-digit rates over the last 2 years.
Konsumer Insights - Asia Q2 2015
Most of Asian countries’ FMCG values are still growing - though relatively slower than last year
Purchasing Konfidence - Q2 2015
Motto for today "Value for money". Consumers head towards belt-tightening on grocery and savings
FMCG online sales to reach $130 billion by 2025
Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years.
Brand Footprint 2015: Top 10 Brands by Sector
Top 10 most chosen FMCG brands by sector (Health & Beauty, Food, Beverages, Home Care) in Vietnam.
Brand Footprint 2015: Top Brand Owners in Vietnam
Unilever shines bright by reaching almost 100% Urban 4 Key Cities and Rural households in Vietnam
Key trends to look out for in 2015
Our experts review the past year and look at the key trends for future success