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The FMCG Weekly News September Week 2



The FMCG Weekly News September Week 2

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see so far?

  • FMCG spending remains at normal level in the week ending 12 September 2021.
  • Trip size gets smaller, probably as a result of stockpiling in previous weeks and out of stock of many products.
  • Dairy and Packaged Food cool down in the latest week while Personal Care and Beverages show early signals of recovery.
  • Online increases positively thanks to some restrictions lifted. As people are not allowed to go shopping in some areas in HCMC, the purchases made by government/military is up to 5% of FMCG value.

For more details, we invite you to have a look at the update of September Week 2 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.


Get in touch

Peter Christou

General Manager - Worldpanel Division Vietnam


+84-28 3930 6631

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