Asia Consumer Insights Q4 2018

We cover key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

 
Key highlights for this issue:

• FMCG in Asia sees an overall positive growth by 4.3% in Q4 2018, compared to 4.1% in Q4 2017. Of the sub sectors, China leads the growth for Northeast Asia at 5.2% while Philippines leads the growth for Southeast Asia at a stellar 11.3%.
   
• The beverage sector sees a healthy growth spurt this quarter at 2.4% as compared to 1.5% in Q3 2017. This was driven mainly by countries like India, Korea, Philippines and Taiwan.
   
• Home care posted a robust growth at 5.6% for this quarter versus 3.6% in Q4 2017, said to be largely due to bigger basket purchases.
   
• Food sector sees an appetizing growth of 3.9% as compared to 3.6% in Q4 2017, attributed to the convenience food demand in countries like Korea, Philippines and Indonesia.