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Asian women beauty ritual

05/09/2017

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Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)

Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)

Skincare, Makeup, Lifestyle Rituals of Asian Women

Eight women from 8 markets documented their daily care ritual, showing their personal skincare, makeup, lifestyle habits and preferences, along with trends and data on the beauty categories such as base, lip, eye makeups, moisturizers, etc. in each market. 

Overall, they have some outstanding features in their beauty habits:

  • Living a healthy lifestyle – making efforts to exercise regularly (2-4 times weekly), nutritious fruit juice and consciously drink in enough of water is common among Asian young women.
  • Using multiple cleaners every night to achieve thorough cleanliness, apply sheet masks a few times a week, and apply sun protection are a must for Asian Women.
  • Every woman has her own specific makeup habits, some prefer natural and minimal, some has more elaborate ritual, but all agree that base makeup with some lip color and eyebrows are basics.  
*Follow link on the right side of this page to download full infographic.

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David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-28 3930 6631

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