COVID-19: Consumer impacts in Vietnam Rural areas

Same picture has been seen in Rural market, compared to Urban

Consumer spend on FMCG products in Rural areas shows a slowdown in the 1^st two months of 2020, mostly driven by the period starting from 1^st February when the Prime Minister declared the official epidemic in Vietnam.

There is a profound impact across FMCG sectors, resulting in dynamic movements within each sector. Although growth has been posted in almost all sectors, the Covid-19 spread poses challenges for many categories, especially Beverages which have been heavily affected.

On the other hand, we also witness the spikes in demand of “pandemic” categories such as hand wash, instant noodles, etc. as rural consumers want to stockpile goods as well. 

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Notes to editors:

*The analysis is based on Worldpanel data, household panel in Rural Vietnam, total FMCG excluding Gift for in-home consumption.

Covid-19 data period: 4 weeks ending 23 February 2020 versus 4 weeks ending 3 March 2019.