FMCG Monitor October 2020
Key market highlights:
- COVID situation
Though the 2nd wave of the outbreak in late July was well contained, concerns about household income and job security remain higher than usual across 4 Key Cities.
- Economic indicators
Vietnam’s economic performance is getting back to growth in quarter 3 and is expected to continue rebounding in the last quarter of 2020.
- FMCG overview
In short term, the FMCG market growth returns to its pre-COVID level.
- Hot categories
Snacking products are doing well amid the pandemic, promising great opportunities by capturing new in-home occasions.
- Retail landscape
Growth is cooling across all channels. Online channel continues to gain share and is the fastest growing format post MCO.
Despite a global pandemic to worry about, the desire to live more sustainably has not disappeared among Vietnamese people, which might affect their purchase behaviors post C19.
Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.
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