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FMCG Monitor

FMCG Monitor September 2020

09/09/2020

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FMCG Monitor September 2020

Key market highlights:

  1. COVID situation

Though the second wave seems to be well contained in infected areas, the situation remains uncertain in the rest of 2020

  1. Economic indicators

CPI rises slightly in July, yet still being well-controlled while retail sales of consumer goods start regaining its growth momentum.

  1. FMCG overview

The market records double digit growth in the first 7 months yet slowing down post social distancing period. 

  1. Hot categories

“Pandemic” categories see a slowdown post lockdown periods while beverage categories are rebounding. 

  1. Retail landscape

Retail environment is changing with the expansion of emerging channels and big retail formats, which is more likely the new normal.

  1. Spotlight

Online channel – one of emerging channels is gaining popularity among Vietnamese people. Great promising for digital payment to take off!?

Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

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Nguyen Huy Hoang

Commercial Director - Worldpanel Division Vietnam

 

+84 985 247 503

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