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Is Ecommerce the only way to win for FMCG players?

14/07/2017

Despite digital’s rapid proliferation in the region, FMCG brands need to remain vigilant of all their opportunities

E-commerce is ubiquitous in retail these days. Despite the low single digit growth of global in-home FMCG, e-commerce shone with a solid growth globally.

In Asia, e-commerce has managed to score significant shares in FMCG within North Asian countries – China, Taiwan, and Korea, even posting more fascinating annual growth. The question now, however, is e-commerce the only way to go for all players in Asia?

To learn more, please follow links on the right side of this page to download the full article.

Despite digitalís rapid proliferation,FMCG brands need to remain vigilant of all their opportunities

Despite digitalís rapid proliferation,FMCG brands need to remain vigilant of all their opportunities

Author

David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-8 3930 6631

Contact the author

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