Is Ecommerce the only way to win for FMCG players?
Despite digital’s rapid proliferation,FMCG brands need to remain vigilant of all their opportunities
Despite digital’s rapid proliferation in the region, FMCG brands need to remain vigilant of all their opportunities
E-commerce is ubiquitous in retail these days. Despite the low single digit growth of global in-home FMCG, e-commerce shone with a solid growth globally.
In Asia, e-commerce has managed to score significant shares in FMCG within North Asian countries – China, Taiwan, and Korea, even posting more fascinating annual growth. The question now, however, is e-commerce the only way to go for all players in Asia?
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