News Centre
Kantar Worldpanel -

Konsumer Insights - Asia Q2 2015


Consumer Insights Asia is our regional publication on FMCG trends. We are in weekly contact with your consumers across Asian countries. We follow trends, combining a macro view with finest data details.

Some key findings in this report are:

  • FMCG grows at 4,6%, slower than last year, even half the growth than two years ago (10% in 2013). The slowing down mostly driven by the slowdown of food and beverages that account for 60% Asian household’s baskets.
  • Deceleration happens in all sub-regions, North Asia, South East Asia, and India
  • Dairy and personal care continue with healthy grow, driven by China (hair care and personal wash among top recruiters)
  • Compared to a year ago, Indonesia, Thailand, and Vietnam FMCG value are sharply slowing down.
  • In volume, FMCG is growing only 0,4% in Asia. Non-food growing the fastest at 3,8%.
  • Sectors Summary:

         > Beverages: Indonesia and China’s beverages value is slowing down, while Malaysia is suffering negative growth.

         > Food: Most of Asian countries are slowing down, except for Vietnam that having a contraction.

         > Personal Care: Personal care category in China shows positive growth

         > Home Care: Double digit growth in Indonesia (softeners, dishwash, insecticides among top recruiters).

         > Dairy: Double digit growth in China (functional drinks) and Philippines, while contraction happened to India and Malaysia’s                   dairy category.

Most of Asian countries’ FMCG value are still growing - though relatively slower than last year’s growth – except for Malaysia that showing negative growth.

(*): Vietnam data is only in Urban 4 key cities (Ho Chi Minh City, Ha Noi, Da Nang and Can Tho)

*Follow links on the right side of this page to download full reports.

Most of Asian countries’ FMCG values are still growing - though relatively slower than last year

Most of Asian countries’ FMCG values are still growing - though relatively slower than last year


David Anjoubault

General Manager - Kantar Worldpanel Vietnam


+84-8 3930 6631

Contact the author


Follow us

Our website uses cookies to improve the user experience.By continuing to use this site you agree to our use of cookies. [Cookies policy]