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Navigating the future of FMCG in Asia

18/08/2017

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Asia represents a real-time preview of FMCG trends that will shape all markets over next few years

Asia represents a real-time preview of FMCG trends that will shape all markets over next few years

To navigate the future of FMCG, starts in Asia

Understanding the trends shaping Asian markets is essential for brands looking to grasp future growth opportunities for FMCG globally. Asia represents a huge current opportunity due to its large, diverse consumer base and its steady increases in household spending.

However, it also represents a real-time preview of the FMCG trends that will shape all markets over the next few years. The landscape that marketers must navigate to tap into Asia’s growth opportunities today, is very similar to the landscapes they must navigate to find growth in other markets tomorrow.

That landscape is shaped by three trends that are altering the relationship between consumers and brands – and the journey that shoppers take:

     •    The role of smartphones in the lives of the most valuable shoppers

     •    The transformation of retail driven by eCommerce

     •    Consumers’ changing expectations of FMCG brands

In this paper, we will explore each of these trends in turn, interrogating their significance for both FMCG manufacturers and retailers in Asia today.

*Follow link on the right side of this page to download full report.

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David Anjoubault

General Manager - Kantar Worldpanel Vietnam

 

+84-28 3930 6631

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