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The FMCG Weekly News August Week 4



The FMCG Weekly News August Week 4

Follow your shopper weekly!

Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.

At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.

Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.

What do we see so far?

  • Spending on FMCG reached the highest level in the week ending 22nd August, which could be the result of HCMC decision that people are not allowed to go shopping from 23rd August.
  • The big cut in frequency leads to the massive increase in how shoppers spent on every shopping trip in the latest week.
  • Packaged Food was purchased much more while Personal Care and Beverages were less prioritized. 
  • Minimarket kept up the growth momentum while Hyper&Super market dropped to lowest share level in the last 2 years.

For more details, we invite you to have a look at the update of August Week 4 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.

If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.


Get in touch

Peter Christou

General Manager - Worldpanel Division Vietnam


+84-28 3930 6631

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