The FMCG Weekly News July Week 2
Welcome to a series of The FMCG Weekly News
Staying Ahead and Abreast with the Changing Consumer & Shopper behaviour.
At Kantar's Worldpanel Division, we believe behavioural evidence plays a greater role to help us see what is happening; more than ever. Having the clarity of sight allows us to develop or calibrate our growth strategies and responses to them. Our focussed insights reveal what happens to people behaviour whilst staying at home and post lockdown -giving a closer reality which allows us to measure the consequences of future behaviours.
Given the current development of COVID-19 situation, to ensure that you stay on top of what is happening, we would like to provide a more frequent update read on how consumer and shopper behaviours are changing in FMCG market through the series of The FMCG Weekly News.
What do we see so far?
- Given the application of directive 16 in HCMC from the 2nd week of July, FMCG spending jumped up dramatically, nearly reaching the high level of the abnormal pick from wave 1 of the pandemic.
- Packaged Foods soared rapidly in the 1st two weeks of July, gaining the historical value share thanks to stockpiling behavior. Beverages and Personal care again were less prioritized in consumer spending.
- Minimarket has reached the highest share ever, surpassing H&S in the latest week while Online keeps having steady growth.
For more details, we invite you to have a look at the update of July Week 2 of the FMCG Weekly News 2021 by downloading the report on the right side of this page.
If you have further queries looking into your category on a weekly basis and/or in periods of time, please feel free to contact any of your existing client service team who will be able to assist or contact us.
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