Webinar: Vietnam Shopper Pulse 2024

Is your brand keeping pace with evolving shopper behaviour in Vietnam?

Vietnamese shopper behaviour has undergone a significant transformation in the past five years. Armed with a wealth of information, technology, and online platforms, consumers are undertaking more intricate and multi-dimensional shopping journeys.

Gone are the days of the one-stop shop. Today's Vietnamese shopper embarks on specialised missions with each trip, meticulously navigating a retail landscape populated by a clear emergence of key players. This transformation raises critical questions for brands and manufacturers: how to navigate changing channel preferences and where is the source of growth.

Sign up for our Shopper Pulse 2024 webinar on May 10, 2024 to get the most updated picture on the shoppers’ preferences and channel landscape:

1. The evolution of channel choices:

• The increasingly sophisticated shopper journey
• Channel dynamics and emerging players

2. 3 key levers to maximise opportunities at Point of Purchase

• Understand shoppers’ drivers to spend by channel
• Make every trip count – explore the power of category adjacency
• Rural shoppers – discover the future source of growth