Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor Q2 2023: Hurdles ahead

After a boost in value driven by surging holiday demand in Q1, FMCG value growth slows in the backdrop of inflation cooldown. Read more to discover the highlights of in-home FMCG in Q2 2023.

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Vietnam Brand Footprint 2023

Discover the most chosen FMCG brands in Vietnam Brand Footprint 2023 rankings and how brands adapted to changing consumer behaviour in post-pandemic era.

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Tet 2023: three festive FMCG shopping insights unveiled

Discover the latest insights on consumer behavior during the Vietnamese New year 2023, the biggest holiday of the year in Vietnam. In this report by Worldpanel Vietnam, dig deeper into the three festive shopping insights that can reshape your holiday marketing plans and help you engage consumers in meaningful ways in the next Tet seasons.

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5 key factors influencing Vietnam's FMCG market in 2023

Vietnam's consumer market is evolving rapidly, with new products being launched every hours, new market players and changing consumer tastes. Read more to explore the key trends that will shape the FMCG market in 2023.

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Kantar Report I Vietnam's Beverage Consumption 2022

Read our latest report about the key trends and demand segments in Vietnam's Beverage Consumption

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Latest Insights

  • Webinar: Who Cares, Who Does in Vietnam?

    Webinar: Who Cares, Who Does in Vietnam?

    The truths about Vietnamese consumers' attitudes and actions in sustainability revealed.

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  • Asia Pulse Q2 2023: Resilient FMCG growth in Asia

    Asia Pulse Q2 2023: Resilient FMCG growth in Asia

    FMCG in Asia displayed robust growth, registering 2.6% value increase.

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  • The rise, fall, and resurgence of Eco-Active consumers

    The rise, fall, and resurgence of Eco-Active consumers

    How brands need to evolve to tap into the ~$500 billion sustainable shopping spend.

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  • Retail evolution: Adapting to dynamic retail landscape

     Retail evolution: Adapting to dynamic retail landscape

    Delve into the changing dynamics of consumer preferences shaping Vietnam's retail landscape.

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  • Decoding Consumer Reactions in Uncertain Times

    Decoding Consumer Reactions in Uncertain Times

    How are consumers reacting to increasing prices and what categories they are willing to splurge on?

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  • Asia's Most Chosen Brands 2023

    Asia's Most Chosen Brands 2023

    Find out what FMCG players were the most chosen brands 2023.

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In the media

  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet

    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles

    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market

    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1

    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles

    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected

    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

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