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Kantar Report I Vietnam's Beverage Consumption 2022



Kantar Report I Vietnam's Beverage Consumption 2022

Kantar Vietnam is pleased to introduce our report: "Vietnam's Beverage Consumption 2022: 5 highlights and 7 demand segmentations in Vietnamese consumers' drinking habits to reveal the findings from our Vietnam Drink Usage Study 2022

In this study, we tracked the beverage purchase and consumption behaviours of 3,500 people in urban and rural areas, including over 70,000 drinking occasions, both in-home and out-of-home, for all types of non-alcoholic beverages. Our goal is to present a holistic picture of how Vietnam's beverage market has transformed in 2022 after 2 years of pandemic and lowered consumption.

In our findings, we have outlined five highlights we have observed in Vietnam's beverage consumption as well as the 7 key demand segments in people's drinking habits, to help brands adapt to emerging trends and underserved demands.

Through the report, you will get insightful data and expert views on the following topics:

  • An overview of the beverage market in Vietnam after the pandemic

  • Market-leading trends in Vietnamese consumers' drink purchasing and consumption habits

  • 7 demand spaces in Vietnamese consumers' drinking habits

  • Growth opportunities for beverage brands



Click the download button on the right side for our reports in English and Vietnamese.


How we can help you?

Our demand segmentation analysis and expert solutions help your brand evaluate your performance in specific demand segments and identity underserved demand spaces in which you can innovate and adapt your product offerings.

If you wish to get more advices from our experts and take a deeper look into your specific brand, please do not hesitate to contact us. We are happy to support.

Get in touch

Jane Ha

Senior Marketing Manager


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