Consumer Panels
Kantar Worldpanel -

Baby & Kid

Kantar Worldpanel’s baby & kid panel provides continuous insights into how purchase patterns change at different stage of babies’ development and the distribution channels including modern trade, internet shops, baby stores and gifts, which will help our clients to enhance their sales within the profitable baby sector and stay a step ahead of the competition.

The categories covered include baby diapers and wipes, infant formula milk, infant nutrition (baby food, baby nutritional supplement, instant cereals) and baby toiletries (shampoo, talcum, lotion, baby oil, cotton).


  • Mainland China, Urban China
  • 1 to 5 tier cities/ 4 regions
  • 9,000 0-6 years old babies & kids
  • Projecting 35.5 million babies & kids
  • Monthly update total universe


  • Provides scanner or online questionnaire to each sample household with standard scanning process to collect data
  • Focus on understanding shopper’s purchasing behaviour


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