Kantar Worldpanel ComTech
Kantar Worldpanel ComTech is the first continuous panel to gather representative mobile phone data in China. The panel has been created to provide insight including mobile phone ownership, sales, usage, churn, loyalty and pricing in Chinese telecoms market.
The new Kantar Worldpanel ComTech service will use Kantar Worldpanel’s existing operation in China to conduct its interviews. Individuals from city tiers one to five will form this new panel, culminating over 260,000 completed interviews per year in order to provide a detailed insight into China’s mobile marketplace.
The Chinese telecoms market is already the largest in the world with over one billion mobile phone users, and this market is only getting larger as the Chinese Middle Class, with its considerable disposable income, continues to grow. Kantar Worldpanel ComTech already works with the majority of the world’s major handset brands and operators. In China, a market which can be hugely complex, but also presents a fantastic commercial opportunity for mobile brands, our large representative panel will provide a detailed insight which both global and local brands can use to execute their sales and marketing strategies in China. The unique ComTech insights will equip local carriers, handset makers, and retailers with better insights in the evolution of purchase and consumption behaviour.
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