It's beginning to smell a lot like Christmas
It goes without saying that Christmas is a huge time for retail, with the festive period bringing either glad tidings of great joy or a bleak midwinter for retailers and brand managers.
This is never more true than for health and beauty, which is the second biggest gifting category after toys and games.
In the UK, the average shopper spends an incredible 25% of their annual spend on health and beauty in the run up to Christmas and one in five of all shopping trips happens during the weeks leading up to 25 December.
All this adds up to our purchases during Christmas accounting for a quarter of all health and beauty sales annually, with the tills ringing up an incredible £1.88bn over the festive period.
Lip gloss, manicure products and fragrances and body sprays see the biggest uplift at Christmas when comapred with the rest of the year. But gift packs only make up around a quarter of our spend on beauty gifts. Most (54%) goes on premium fragrances, which are a key gifting category - particularly for men, who make up 55% of people buying fragrances as gifts.
Get in touch for more information about how our personal care service can help put your brand top of shoppers' minds during the all imprortant season.