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Pink hair, don't care - Europe's shocking hair colours

16/04/2018

Blue, pink, purple, and other unnatural hair colours are no longer as shocking as they once were. Many colourants manufacturers now cater to this contemporary hair trend – but how big is the opportunity?
 
In Western Europe 5% of hair colourant users have chosen an unnatural shade in 2017 - representing 3% points growth since 2013. The most engaged country is the UK, where this figure rises to 11%. Least engaged are Spain, Italy and France, where only 3% of users have been so daring.

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The official colour of choice in Europe is purple, which is the most popular unnatural hair colour in each of the big five European countries.

Those dying their hair a lighter shade (like silver, grey or white) are the most likely to visit a salon, while darker shade transformations (going black, purple, pink or blue) are most likely to be done in the home.
 
These individuals are also more concerned about nourishing their hair – they use products like conditioners, intensive masks, hair oils and serums more often than others.

Pink hair, don't care - Europe's shocking hair colours

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Madeleine Holmes
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