2015 year-end shows positive signs in Portugal
The end of the 2015 financial year finally shows evidence of modest growth (+0.7%) in the volume of FMCG purchased by Portuguese households, following three years of downturn. Despite being a small amount, this is a positive sign. While trends remained negative vis-à-vis 2014 in the first half, the second half provided us with a growth of +2% as regards the same period, which was enough to end the year with a rate of +0.7%.
2016 Forecast – FMCG
The forecasts projected by Kantar Worldpanel for 2016 point at FMCG growth in relation to household consumption in mainland Portugal, at a volume of approximately +1.7%. As for the main sectors, we predict a continued fall in Dairy. In contrast, however, we expect some form of recovery for the Grocery Market and Fresh/Perishable products, which should generate growth rates of 2.6% and 3.1%, respectively.
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