9 Essentials to Win in 2021

Despite the rearrangement of spending priorities among consumers, FMCG remains Indonesians' priority and still grow positively. 

Successful brands are the ones who triumphed the existing barriers within the category due to the pandemic situation; such as the movement restrictions and the stay-at-home period. Adjustments in product offerings and channels availability has been made and it was game-changing. The advancement of technology and communication also has its own chunk of contribution to the green rapport of FMCG.

Gear your brand up to another road in 2021 and enjoy your read!