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FMCG Festive 2024: Reviving the Celebration



 FMCG Festive 2024: Reviving the Celebration

We are excited to announce the release of our comprehensive Festive Report Indonesia 2024, a detailed exploration of the latest consumer trends and behaviors shaping this year’s festive season in Indonesia.

A Season of Anticipation and Excitement

This year's festive season, spanning from March 12 to April 11, was highly anticipated and welcomed with excitement by consumers across all levels of society. The Indonesian government laid out a structured plan to accommodate what was expected to be the biggest homecoming (mudik) in the nation's history, with significant improvements to highways and roads in both Java and Sumatra to handle the increased flow of travelers.

Economic Recovery and Consumer Confidence

As the country’s economy continues to recover from recent global disruptions, Indonesian consumers are feeling more financially secure and increasingly confident in taking on debt, aided by the rise of online loans. This behavior is evident as many prioritize debt repayment during the festive season. Nonetheless, FMCG spending remains a top priority, reflecting a strong inclination to maintain festive traditions and meet essential needs.

Key Highlights of the Festive Report Indonesia 2024

  • Economic Insights: Gain an understanding of how economic recovery is driving higher consumer spending.

  • Spending Priorities: Discover which FMCG categories are topping the list during this festive period.

  • Consumer Confidence: Learn about the impact of rising online loans and debt repayment trends.

  • Category Knowledge: Explore detailed insights into the most popular product categories and emerging trends.

  • Strategic Recommendations: Get actionable strategies to leverage these insights and maximize your impact this festive season.

We believe this report will be an invaluable resource for you and your team as you navigate this festive season. If you have any questions or need further information, please feel free to reach out.

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Corina Fajriyani

Senior Marketing Manager


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