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Report Launch: FMCG Outlook 2024



Report Launch: FMCG Outlook 2024

Our much-anticipated FMCG Outlook 2024 Report has just been launched.

Each year, Kantar Worldpanel releases an extensive report that delves deep into the region’s dynamic FMCG industry. This comprehensive analysis not only highlights the latest trends, but also provides insights into consumer purchasing behaviour. Spanning across five sectors, it offers a detailed evaluation of the landscape of each. 

In this report, we unravel the complexities of the FMCG sector amidst economic pressures from macro and sectoral perspectives. We divide the report into two parts:

  1. The Shape of Indonesia’s FMCG Landscape
  2. Closer Look into Sector Dynamics
    • Seizing opportunities at every step of the baby’s journey?
    • Exploring the complexion of beauty and the foundation of personal care?
    • Harmony beyond Home Care: From basic to ‘feel good’?
    • From pocket to pantry: Aspiration and experimentation?
    • The Out-of-Home sector: Beyond home, beyond refreshment?

Preceding this report, our leaders have shared their thoughts on their respective expertise in an on-demand Web Series. If you haven’t had a chance to watch it, you can register now and watch the series at your convenience.

Ready to elevate your strategies to navigate amidst the ever-evolving landscape of the FMCG industry? Our team of experts is here to guide you through the intricacies of market trends, consumer behavior, and strategic innovations.

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Corina Fajriyani

Senior Marketing Manager


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