FMCG MONITOR SEPTEMBER 2014
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
Consumer Price Index in September 2014 is 0.27% . Current YTD inflation (January – September 2014) is 3.71%. In year on year basis, the CPI rose 4.53%.In year on year basis, the GDP in second quarter is 5.12%. Rupiah exchange rate to USD weakened to 2% in September 2014 vs. August 2014.
FMCG growth is a bit softening both in urban and rural. Reviewing the growth vs. YA, price seems to be the main factor on the value growth. In rural, the value growth pushed by both price increase and organic growth. Positive movement is captured in all FMCG segments, both in Urban and Rural. Dairy and Home Care are the most growing segment in Rural
Facial Tissue captured a quite big value growth, 44%. The increasing number of households that purchase facial tissue (penetration) boost the category performance. Household consumption increased also drives the category growth.
In Urban, Supermarket showed positive trend versus last year quarter. Different with Urban, the most growing channel in Rural is Minimarket which grow 34% in terms of value
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