FMCG MONITOR JULY 2014
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
Inflation has increased 2.94% from January to July 2014. The Consumer Price Index (CPI) in July 2014 inflated 0.93% from June 2014, and rose around 4.53%, in year on year basis.
In urban, FMCG growth is slowing down, and it is driven by the volume. However, the trends show differently in rural
Demands from consumers on fasting month pushed syrup growth higher than regular period. There are more people purchased syrup compare to last year (indicated by the penetration increased)
Supermarket showed a very positive trend in Urban this quarter versus same quarter last year.
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