Festive 2021: Pathway to a Bigger Celebration Next Year

Festive season has always been an exciting time and each year has a different story to tell. The celebration this year is different from last year, although we are still dealing with the pandemic. Different regulations, different mobility affect on how shoppers celebrate the festivity.

In this year’s festive report, Kantar explore on the stories of the trends:

• Categories shift in regards to embracing the new normal
• Gifting occasions
• Shopping trips and channel preference
• Brands’ communication