Get the Inside Track on Beauty and Personal Care Trends

Kantar's behavioural panels track what people buy, as well as what they actually use, and give you a sharper perspective.

Our understanding of the complex beauty market will help you stay ahead of category trends to drive sustainable growth for your business.

Our experts will partner with you to get under the skin of the consumer trends driving value in the market. This will enable you to spot the best innovation opportunities, accurately quantify them, tailor communications and marketing, and be seen as a true expert in your categories.

Predict what will happen next in-store

Our panels cover both purchase and usage of beauty and personal care products, giving you a 360º view of the consumer journey. From there, you can optimise your strategy based on a deeper understanding of the levers of growth.

Know your consumers

Our market-leading data helps brands and retailers to target consumers more precisely, through understanding their behaviour at an individual level. We help you reach the right person with the right offer or product.

Kantar’s Beauty and Personal Care panels cover every price point, from the mass market to prestige brands. Our data and insights will help you navigate the complexities of the global beauty industry and the consumer behaviour that drives it – giving you the competitive edge to win in today’s ever-changing markets.

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