Global Report: OOH Barometer Q4 2021
Across the globe, as restrictions continue to lift and consumer confidence grows, people are gradually returning to their pre-pandemic snacking and drinking habits. Driven by this, Out-of-Home (OOH) spend across the snacking foods and non-alcoholic drinks categories is recovering rapidly – but there is still some distance to go.
OOH value sales rose for the third consecutive quarter in Q4 of 2021, increasing 19% compared with a drop of 25% in the same period in 2020. This boosted the value of the total In-Home and OOH market by 6% year-on-year; almost three quarters of which was contributed by the UK, Spain, Mainland China and France.
Read the complete article to find out more about the global snacks and non-alcoholic drinks market, download the full Q4 Out-of-Home barometer and reach out to our experts through this page.
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