Core services
Kantar Worldpanel -

Peninsular Malaysia Baby Panel

Purchases for 0-36 months babies are important for the manufacturers. It represents 20% of Peninsular Malaysian household, which is 1.2 million babies in total. For Malaysian nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.

To ensure we have in-depth understanding of baby categories, we have developed a specialised panel capturing baby sector to monitor the change and identifying opportunities for our clients

Definition: Continuously and regularly tracks the purchase behaviours of the Pen Malaysian mothers on baby related categories

Coverage: Peninsular Malaysia

Sample size: 1200 mothers with babies from 0-36 months

Categories: 10+ baby categories

Get in touch

Daniel Lee
New Business Development Director - Kantar, Worldpanel Division Malaysia