Kantar Worldpanel -

Boost the return of your media investment

Our diverse range of media services measure the impact of your above and below-the-line advertising on actual purchase behaviour, so we answer questions such as:

  • What is my campaign’s direct effect on sales?
  • What impact does the “new world of digital media” have on my brand, and how can I best exploit it?
  • Who reacts to my media campaign, and how can it work harder for me?

By combining actual purchase behaviour with media behaviour, we offer unique insight into how advertising works. For instance, we can:

  • Isolate your ad campaigns’ ROI in terms of actual sales uplift.
  • Optimise your digital marketing by understanding how your consumers use the internet.
  • Improve the synergy between your online/traditional media advertising and your promotional activities.
  • Measure your ROI over time and paint a complete picture of your media campaign’s evolution and effectiveness, resulting in future planning that’s more confident and informed.

As part of the Kantar Group, Kantar enjoys privileged access to cutting-edge “Kantar-wide” data sources and developments in digital and mobile measurement. This allows us to further enrich our insights and help you maximise your media plan effectiveness.

If you would like to quantify and improve the return of your media investment, talk to us at Kantar.

Get in touch

Cynthia Su
Expert Solutions Director - Kantar, Worldpanel Division Malaysia