Fresh Food Panel

As inflation continues to climb in Thailand, the rising cost of raw materials is undoubtedly a crucial factor for manufacturers and retailers to consider to maintain healthy profit margins and more accurately predict growth. By vigorously monitoring key measures of raw materials, manufacturers and retailers can stay updated through our fresh food panel and classify the raw materials that will make their product as suitable and profitable as they can be.

Definition: Continuously monitor and track the purchase behaviours of fresh food products (e.g. eggs, pork, beef, poultry and seafood) by national Thailand household split into various key demographics such as region, household income, household size, key shoppers age and households w/ child age in accordance to the National Statistical Office Thailand.

Coverage: National Thailand

Tracking: Fresh Food products such as meat (pork, beef, poultry and duck), seafood, eggs, fruit (import & local), tofu, vegetable and bakery

Sample size: Total 2,000 samples; 1,200 urban Thai households and 800 rural Thai households to represent 26 million households in National Thailand

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Kanpapak Lueksuengsukoom
New Business Development Director - Kantar, Worldpanel Division Thailand

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  Kanpapak Lueksuengsukoom