Core services
Kantar Worldpanel -

We know your market

Through our permanent, syndicated and representative consumer panels, we have been regularly and continuously collecting information on what consumers buy and use since 2002 in Vietnam.

Our extensive portfolio covers more than 130 categories and 2,500 brands in the Fast Moving Consumer Goods sector (including food, dairy, beverages, personal care and household products).

For many of these products we measure both the purchasing behaviour and the subsequent usage patterns across demographic criteria and retail channels. Each of our panels has a regular set of metrics that are used to monitor the performance of your markets and your brands. These include:

  • Sales and shares (in volume and value)
  • Price
  • Penetration (proportion of people buying)
  • Weight of purchase (how much each buys)
  • Loyalty (for buyers of a product, what proportion of their sales does the product itself account for?)
  • Repeat rate (what proportion of buyers buy more than once?)
  • Frequency of purchase (how often bought)

We also have a suite of tried, tested and trusted analyses that consider a specific element of our information and insights in depth:

  • Brand switching
  • Demographic analysis
  • Trial and repeat analysis
  • Repertoire analysis
  • Heavy/Medium/Light buyers
  • New/Lost/Repeat buyers

For the last decade we have been extending and refining our services to meet the everchanging needs of our clients.


Get in touch

Peter Christou
General Manager - Kantar Worldpanel Vietnam

  • +84 28 3930 6631