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Vietnam Insight Handbook 2020



Vietnam Insight Handbook 2020

Today, emerging Asian countries are growing up to three times faster than developed countries and Vietnam is truly one of the great success stories for Asia. With more political stability and a fast-growing middle class, it remains a very attractive business environment.

Along with the continued economic development and the advancement of new technology, changes continue to happen at a faster rate, bringing both new challenges and new opportunities to the growth in 2020 and beyond.

In such a context, finding out the real factors which influence consumer’s attitude and purchase behavior are our priorities more than ever, and successful brands and retailers will be the ones who dig deeper and truly understand how their consumers and shoppers are changing.

Within the fifth edition of Kantar’s annual Vietnam Insight Handbook, we proudly to provide you the facts, the figures, comprehensive insights and forethoughts, into all the most important consumer and shopper trends in Vietnam, based on Worldpanel Division data. It is our hope that this handbook will continue supporting your business growth, bringing value to your stakeholders, customers, and the wider community.

Key themes and more, will be explored further in this book, get your copy today by clicking the link on the right side.

And get in touch to discuss and identify growth opportunities for your brand.

Get in touch

Fabrice Carrasco

Managing Director, Vietnam & Philippines | Asia Strategic Projects Director


+84 28 3930 6631

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