2012 China FMCG Shopper Report Releasing
28/06/2012, Beijing Shanghai
Bain & Company, a global business consulting firm, and Kantar Worldpanel, a global leader in consumer panel insights, released the 2012 China FMCG Shopper report in Beijing.The study of 40,000 households covers 26 FMCG categories and reveals profound conclusions: shoppers who purchase more frequently in a category tend to buy more brands rather than more of the same brands. This finding means both challenge and opportunity to brands expecting to attract Chinese consumers.
Kantar Worldpanel equips shoppers from 40,000 households throughout urban China with barcode scanners to record their purchases from all channels. The findings dispel several misunderstood notions about how Chinese consumers respond to product brands. The reports provide deep analysis of consumer purchase behavior and are thought-provoking to FMCG industrials, retailers, media companies and investment companies.
Kantar Worldpanel and Bain & Company will continue to provide analysis of consumer purchase behaviors from different angles and industries. The study covers these various but related topics:
- China Shopper Report 2012 Series 1—— What Chinese Shoppers Really Do But Will Never Tell You
- China Shopper Report 2012 Series 2—— Further Exploration by City Tiers, Regions and Categories
- China Shopper Report 2012 Series 3—— The Race between Multinationals and Locals
- China Shopper Report 2012 Series 4—— Retail Market Evolvement and Shopper Behaviors
