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Putting the shopper at the heart of media analysis unlocks short and long-term growth. See what it means for brands to boost advertising’s impact on sales.
The spending in China FMCG market grew by 4.3% in 2017, which giving optimism signals for players.
The changing of Chinese consumers needs triggered their beauty premiumization route.
KEEPING UP WITH CHINA’S SHOPPERS AT TWO SPEEDS
20/06/2017 - China
CHINA’S TWO-SPEED GROWTH: IN AND OUT OF THE HOME
24/11/2016 - DEALING WITH TWO-SPEED CHINA
28/06/2016 - DEALING WITH TWO-SPEED CHINA
DownloadChina Shopper Report 2016 - Series 1
19/10/2015 - Winning over shoppers in China's "New Normal"
DownloadChina Shopper Report 2015 - Series 2
01/07/2015 - Winning over shoppers in China's New Normal
DownloadChina Shopper Report 2015 - Series 1
18/11/2014 - Three things winners do right
DownloadChina Shopper Report 2014 - Series 2
18/11/2014 - Evolving behaviors in a challenging environment
DownloadChina Shopper Report 2014 - Series 1
01/11/2013 - Growing brands by understanding what Chinese shoppers really do
DownloadChina Shopper Report 2013 - Series 2
23/07/2013 - Growing Brands By Understanding What Chinese Shoppers Really Do
DownloadChina Shopper Report 2013 - Series 1
14/12/2012 - Retail Market Evolvement and Shopper Behaviors
DownloadChina Shopper Report 2012 - Series 4
17/09/2012 - The Race between Multinationals and Locals
DownloadChina Shopper Report 2012 - Series 3
06/09/2012 - Further Exploration by City Tiers, Regions and Categories
DownloadChina Shopper Report 2012 - Series 2
29/06/2012 - What Chinese Shoppers Really Do But Will Never Tell You
DownloadChina Shopper Report 2012 - Series 1