12/06/2025

China Shopper Report 2025, Vol. 1

China’s FMCG strives for growth despite lingering price deflationary trend.

16/05/2025

China's FMCG market got off to a good start in Q1

China's FMCG market got off to a good start in Q1, Retailers Focus on Segmented Consumer Needs to Find Growth

17/04/2025

Understanding China's Health Segments and Opportunities

The Growing Importance of Health in China: Understanding Consumer Segments and Opportunities

27/02/2025

China's FMCG Market Showed Steady Growth in 2024

China's FMCG market recovered steadily in Q3, and the competition in O2O escalated further.

10/12/2024

China Shopper Report 2024, Vol. 2

China's FMCG growth decelerates over first three quarters of 2024

02/12/2024

25 FMCG Companies win over 100M Chinese Households

The key for a brand to expand its scale and enhance its strength is to attract more consumers.

14/11/2024

China's FMCG market recovered steadily in Q3

China's FMCG market recovered steadily in Q3, and the competition in O2O escalated further

15/08/2024

China's FMCG market recovered steadily in Q2

The FMCG market in urban China continued to recover steadily in the second quarter of 2024.

28/06/2024

China's FMCG sector settles into low growth reality

Volume show improving growth, however price face continuous deflationary pressure

04/06/2024

Brand Footprint 2024

Brand Footprint report reveals global grocery bill exceeds $1,000 per household.

14/05/2024

The FMCG market increased steadily in the first quarter

The FMCG market in urban China maintained a modest recovery in the first quarter of 2024.

04/03/2024

Regional Retail Leaders Expanding Their Territories

Steady Recovery in China's FMCG Market in 2023; Regional Retail Leaders Expanding Their Territories

11/12/2023

China Shopper Report 2023, Vol. 2

Soft recovery in China's FMCG sector; growing interest in health, value, and exclusive products

29/11/2023

Leading FMCG companies continue to attract newconsumers

During the slow recovery, leading FMCG companies continue to attract new consumers.

31/10/2023

Q3 FMCG Market Saw a Slight Dip

Continued differentiation in performance among leading retail brands

25/09/2023

Forecasting Model

Growth will Return to FMCG in the Post Covid Era but Shopper Needs and Behaviours Have Evolved

25/09/2023

Asia Pulse - Q2 2023

Let's find out what's happening in the region in the past quarter.

21/09/2023

2023 Beauty Brand Footprint

Kantar Worldpanel released the latest trend report of beauty market.

01/08/2023

FMCG market continued its moderate recovery in Q2

China's FMCG market has shown a steady recovery.

20/06/2023

China Shopper Report 2023, Vol. 1

Signs of spring in China's FMCG sector signal optimism for rest of 2023.

11/05/2023

The FMCG market returned to growth in the first quarter

The FMCG market returned to growth in Q1, whilst the fragmentation of retailers intensified

04/04/2023

LinkQ Moment

A New Capability to Capture the ?Real? Moment of Purchase or Consumption from Kantar Worldpanel.

04/04/2023

China Beauty Consumer & Recovery Trend 2023

Just Released! China Beauty Consumer & Recovery Trend 2023

06/03/2023

FMCG in China is set to recover steadily in 2023

FMCG market is set to recover despite challenges ahead.

12/01/2023

Kantar Worldpanel as one of China?s Best Workplaces

Kantar Worldpanel named as the Best Workplaces? in Greater China

12/12/2022

China FMCG: Still Volatile ? but with Signs of Hope

China?s FMCG sector continues to show resilience despite ongoing Covid challenges.

01/12/2022

China FMCG increased by 3.1% in the latest 12 weeks

Consumers maintained their stockpiling behavior as COVID outbreaks continued.

01/12/2022

24 FMCG companies reached over 100 million households

24 FMCG companies reached over 100 million urban Chinese households.

23/11/2022

COVID Resurgence Dents Eco-Shopping Habits in China

In 2022 ?The Green Advocates? has decreased in size and now accounts for 26% of the population.

08/11/2022

How meal delivery is transforming Foodservice

Read our global report on the recovery of Foodservice industry after the pandemic.

02/11/2022

China FMCG up 3.9% in the first 9 months

The latest Kantar Worldpanel China data reported a 6.1% increase in FMCG in urban China in the Q3.

01/11/2022

Full Report: Beauty Trends in Asia 2022

Uncover Beauty Shoppers? Behaviour in the Age of Inflation

08/10/2022

Cost of living crisis dents eco-shopping habits

Read the report to understand the reasons behind the declining number of ?Eco Actives? shoppers.

29/09/2022

Ready, Steady, Shop Vol. 1 - Headwinds for Online FMCG

Access to the report for more insights on the slowdown in online FMCG penetration.

22/09/2022

Beauty Trends in Asia 2022

Uncover Beauty Shoppers? Behaviour in the Age of Inflation

17/09/2022

FMCG sales in China continued to recover in August

Sales in China's FMCG market in the 12 weeks to 12th Aug. 2022 increased by 5.0% on a year-on-year.

19/08/2022

Heat wave across China pushed beverage sales

With the heat wave in China spreading to more cities in July, beverage sales surged by 14%.

25/07/2022

FMCG Maintained Stable Growth During Q2

China's FMCG market in Q2 increased by 2.8% year-on-year, the same level as the first quarter.

06/07/2022

China Beauty: Demand Drivers in Turbulent Times

The China beauty market has more volatile and zooms into the key trends driving consumer demand.

01/07/2022

The most chosen consumer brands across Asia

unveiling the ranking of the region?s most chosen FMCG brands across Asia.

24/06/2022

Six brands are the most chosen ones of the decade

Vinda entered in the top 10 most chosen brands for the first time in 2021, C&S grew the fastest

21/06/2022

Consumer Sentiment Remained Cautious up to Today

China market recovered in 2021 but consumer sentiment remained cautious up to today.

20/06/2022

FMCG reported moderate growth, with lockdown extended

Consumers stocked up on food categories while cutting back on beverage and personal care categories.

30/05/2022

Brand Footprint 2022

A global ranking of the most chosen consumer brands 10th Anniversary

25/05/2022

FMCG in April hit by COVID lockdown

FMCG market reported a 1% year-on-year contraction over the 12 weeks to 22nd April 2022.

10/05/2022

Ecommerce grows its share of the global FMCG market

The global grocery market grew 2.1% in 2021, holding on to 2020 pandemic gains.

29/04/2022

The First Quarter Saw Robust FMCG Growth

The First Quarter Saw Robust FMCG Growth but a Slowdown Witnessed in March.

08/04/2022

Anticipating Inflation in Asia 2022 & Beyond

Understanding how shoppers react to price & inflation to determine your brand growth strategies.

07/04/2022

On trend: The evolving Beauty consumer

Simplification and sophistication lead the way to Beauty recovery

02/04/2022

Asia: In-home groceries post a continued growth in 2021

FMCG performance across sectors, in general, enjoyed healthy growth.

31/03/2022

FMCG market up by 3% in the first 8 weeks

FMCG up by 3% in the first 8 weeks, but the impact of the recent COVID outbreak looms.

22/03/2022

Out-of-home snacking & beverages: en route to recovery

Mainland China shows the route to recovery by adapting to increased impulse and on-the-go occasions.

17/03/2022

FMCG market* up 7.2% fueled by early CNY shopping spree

Small/Mini Supermarket outshone other modern trade channels, with 12.0% year on year growth.

14/02/2022

Creating a competitive advantage through sustainability

Creating a competitive advantage through sustainability

11/02/2022

China?s FMCG market recovery well on track in 2021

China?s FMCG market recovery well on track, with full year growth of 3.1% in 2021.

10/01/2022

FMCG market climbed by 2.1% in the latest 12 weeks

The E-commerce channel retained a solid growth of 12.7% in the 12 weeks to Dec. 3rd 2021.

15/12/2021

China's FMCG Strong Fundamentals Are Still in Place

Both incumbents and insurgent brands will always co-exist in China?s FMCG market.

29/11/2021

Asia Report: 2022 Planning Ahead to Win during Festive

What will consumer spending be looking like for 2022?

29/11/2021

ASIA Pulse Q3 2021

Convenient retail formats are king amid COVID-19 period across Asia.

18/11/2021

23 companies won over 100-million FMCG consumers

23 Fast Moving Consumer Goods (FMCG) companies attracted over 100 million urban Chinese households.

18/11/2021

Winning Omnichannel Asia 2021 - Module 3

How to create the right shopper experience & engagement to evolve and sustain?

11/11/2021

How can imported brands attract more consumers?

The demand for imported brands remains robust in China.

09/11/2021

FMCG market rebounds in the latest 12 weeks

The south of China contributed the most to the overall FMCG market growth in recent 12 weeks.

31/10/2021

Double 11 Pre-Sale, Go Big or Go Home

How heated was this year?s Double 11 pre-sale activities?

28/10/2021

Asia Webinar: Beauty Trends 2021

Digital ecosystem for Beauty: How to play to win!

25/10/2021

O2O further integrates online and offline in FMCG Q3

China FMCG slipped by 1.0% under the impact of natural disasters in Q3 2021

30/07/2021

2021 Beauty Industry White Paper

This white paper from Kantar Worldpanel and Ocean Engine.

28/07/2021

China FMCG recovers well in first half of 2021

Big-format stores are launching new models to counter growth pressure.

02/07/2021

The latest China Beauty Brand Footprint is out !

Kantar Worldpanel released the latest trend report of beauty market.

29/06/2021

Inside China's subtle FMCG recovery

COVID-19 changed how Chinese consumers purchase FMCG products they are prioritizing.

18/06/2021

The most chosen FMCG brand in China

In 2020, local brands continued to lead China?s Top 10 most chosen brands list.

31/05/2021

What Makes an Effective Media Campaign?

An average of 56% of sales contribution driven by media was coming from new shoppers.

31/05/2021

How can IMF manufacturers grow their brands?

Focusing more on IMF Stage 4 which targets 3 to 6 years old kids.

14/05/2021

China FMCG recovered well with a growth of 10.5% in Q1

The market growth mainly came from the southern regionand online channels.

10/05/2021

5G and battery drive smartphone purchasing decisions

Android share is stalling, driven in part by Huawei?s ongoing market losses.

26/04/2021

Kantar reveals the world?s 2020 pandemic shopping habit

FMCG growth rate quadruples to 10% globally. Ecommerce grows 45%.

30/03/2021

Do you know your LADIES?

Modern Moms are a strategically important group.

24/03/2021

iPhone 12 models lead the way for 5G capable devices

Latest data shows 25% of iPhone 12 models were bought for ?5G capability? across major Markets.

24/03/2021

ASIA Pulse #1 - March 2021

A quarterly update of FMCG market across Asia.

24/03/2021

FMCG Consumption is Back To Growth under Stay Put call

Latest data shows sales in China's FMCG market increased by 8.1% year-on-year.

15/03/2021

Outlook for 2021: Growth will return to FMCG

Outlook for 2021: Growth will return to FMCG but the path to growth will be very different.

04/02/2021

FMCG In China Grew By 0.5% In 2020

In-home occasion is still the growth engine.

29/01/2021

Lockdown is eating away at the food takeaway industry

Home meal delivery has smoothed the economic impact of COVID-19 for some countries.

29/01/2021

In 2021, can Fragrance return to the 'top tier'?

Although fragrance market is temporarily at a low point, it is worth investing in in the long run.

28/01/2021

Impact COVID-19 had on consumption in 2020 and beyond

We?ve gathered ten insights revisiting some of the important trends we discussed early on.

28/01/2021

FMCG in Asia sustains a positive growth in Q3 2020

In our Asia Consumer Insights report, Food sector is leading the FMCG market.

03/12/2020

Just launched! China Shopper Report 2020 Vol.2

E-commerce now represents 26.7 percent of all FMCG sales in the first three quarters of 2020.

25/11/2020

Smaller screens and 5G: next smartphone battleground

There has been an increase in smartphone volume sales in EU5, USA and Australia.

16/11/2020

Food companies winning more Chinese Consumers in 2020

Yili rising to the top spot for the first time.

06/11/2020

When livestreaming becomes an essential tool in China

The huge potential lies with the considerable amount of user time.

28/10/2020

2020 White Paper on China?s Food & Beverage Industry

Food and beverage industry has entered an era of experience economy.

20/10/2020

China FMCG is on the road to recovery, up 4.1% in Q3

Online kept growing penetration but sales growth slower than Q2.

29/09/2020

How COVID-19 transformed the world?s shopping habits

Omnichannel report 2020 is out.

29/09/2020

FMCG in China reports a stable growth of 4.1%

FMCG in China reported growth of 4.1% in value, thanks to increased frequency.

29/09/2020

Who care, Who does? 2020

Green credentials are both beneficial to business and the planet.

29/09/2020

How to navigate the new normal

Five insights about the market in the post pandemic era.

29/09/2020

How online and out-of-home channels impact brands

How does a brand know if it?s currently winning online or suffering from reduced OOH consumption?

31/07/2020

Consumers delay smartphone purchasing amid COVID-19

The shift to low price smartphones continues.

22/07/2020

China Beauty Market Under the New Norm

Kantar Worldpanel released the latest Beauty Brand Footprint.

21/07/2020

E-commerce and O2O fueled FMCG?s recovery in China

Total spending of FMCG grew by 3.5% in the 12 weeks to June 12th 2020.

30/06/2020

2019 FMCG trends and new ?normal? after COVID-19

Amid stable growth, COVID-19 has changed China shopper behavior substantially.

18/06/2020

2020 Asia Brand Footprint

Brands Ensure Growth Using Key Levers Based on Evolving Consumer Needs.

17/06/2020

China?s FMCG market continued to show signs of recovery

The penetration gap between JD and Pinduoduo has been continuously narrowing.

05/06/2020

Can lost consumption start to be recovered?

So far Covid-19 has driven a loss of 45bn RMB for the FMCG market in China.

03/06/2020

Living in COVID-19 times

?What works in ?A? market DOES NOT ALWAYS necessarily work in another market?.

28/05/2020

Rise of Omni Shoppers in the Omni Channel era

Omni shoppers have higher spending power, accounting for 61% of all buyers.

28/05/2020

IMF Market for Past COVID 19

Driven by stockpiling, trip volume increased by 9% which was the key driver of IMF growth.

22/05/2020

Did my brand gain share during Covid-19?

If you are the #1 brand you stood a better chance?

22/05/2020

Should I promote more to stimulate more demand?

It depends on the category?

08/05/2020

Webinar: Brand Footprint reveals the most chosen brands

The world?s most chosen FMCG brands will be revealed on the 20th May

22/04/2020

Returning Hubei to Growth Post Covid-19

Manufacturers will need to look at how reliant the category and brands are on this province.

20/04/2020

FMCG in China down by 6.7% in Q1

Total FMCG market began recovering 7 weeks after new infection cases eased.

07/04/2020

Path to Recovery for FMCG post COVID-19

The path to recovery will be different for every brand and category.

30/03/2020

Fresh Food Market boosted by Covid-19 in China

Outbreak acts as the catalyst for digital purchase behavior.

25/03/2020

Will Covid-19 enlarge consumption in Ice cream?

IH Ice cream enjoyed 18% growth in the first two weeks of the outbreak,outshining FMCG Food.

25/03/2020

FMCG down by 3.8% in the last 12 weeks

During the epidemic period, consumers turned to online delivery as they stayed indoors.

25/03/2020

How can inflation affect consumers?

Inflation in China has remained relatively stable over the last 6 years.

09/03/2020

Treat and Snack amid Covid-19

Targeting new in-home occasions will be key to growth for snacking brands during this special period

05/03/2020

Will the Disinfectants boom last after the epidemic?

Vogue or Trend?Will the Disinfectants Boom in Household Cleaning Categories last after the epidemic?

28/02/2020

Beauty categories during the epidemic outbreak

How will personal care and beauty categories perform after the outbreak of Covid-19?

25/02/2020

Conjectures about the Paper Products after the epidemic

Four Conjectures about the Development of Household Paper Products in the Post-epidemic Era.

19/02/2020

Impact of COVID-19 Outbreak on FMCG Market During CNY

The wide spread epidemic will have a profound impact on FMCG categories in Q1 and possibly in Q2.

21/01/2020

Capture OOH Occasions

?Winning food & drink occasions Out-of-Home?China sharing is out.

20/01/2020

Asia Consumer Insights Q3 2019

The future of Convenience Stores across Asia, particularly in Taiwan and the Philippines.

07/01/2020

Double 11 festival fueled the e-commerce growth

E-commerce growth far outstripped that of any other channels

10/12/2019

Best Workplaces? in Greater China 2019'

Kantar Worldpanel is awarded as one of the 'Best Workplaces(TM) in Greater China 2019'.

09/12/2019

Consumers pulled back spending ahead of Singles? Day

FMCG market growth remained strong at 4.7% in the 12 weeks to 1st, November.

05/12/2019

China?s Desire for Imports Continues to Grow

Import fever is on the rise in a steady FMCG market, despite an overall GDP growth slow-down

27/11/2019

Beauty Trends in Asia report is out

The report findings show that personalised and customised product ranges will be more critical.

13/11/2019

Who is winning more Chinese Consumers in 2019?

P&G continue to lead the 100 million consumer club

04/11/2019

Keeping up appearances?

The men?s beauty market in China looks to be more promising than in many other parts of the world.

28/10/2019

Asia Consumer Insights Q2 2019

Overall FMCG in Asia achieved a +4.8% growth during this year?s second quarter.

25/10/2019

Apple and Samsung surge as new launches drive share

iOS market share is growing in all five major European Markets

17/10/2019

FMCG in Q3 up by 5.6% amid economic uncertainties

The total spending of FMCG grew by 5.6% in the 12 weeks to September 6th.

30/09/2019

What?s driving Coca-Cola?s growth in China?

Micro Moment insights uncover potential opportunities for beverage brands.

23/09/2019

New Retail Transformation Enabled growth in China

Latest figures shows consumer spending on FMCG in China reported a robust growth of 6.4% in value

16/09/2019

New publication out: Consumer response to plastic waste

Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

29/08/2019

New report ? Winning Omnichannel to grow in retail

What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

20/08/2019

618 stimulated sales in online and offline retailers

57.4% of households in urban China purchasing FMCG online for 12 weeks ending 12th July,2019.

21/07/2019

Online shopping and inflation heats up during Q2

The total spending of FMCG grew by 6.9% in the 12 weeks to June 14th.

18/07/2019

Huawei takes hit in Q2 2019

Android OS market share is growing in five major European Markets, while iOS sees share fall.

25/06/2019

E-commerce giants geared up for 618 festivals

Ecommerce remained to be the key driver with high growth of 44%.

20/06/2019

No Slowdown for China's FMCG in 2018

2019 Vol.1 China Shopper Report from Kantar Worldpanel and Bain & Company released today.

11/06/2019

2019 Asia brand footprint report is out

Kantar, Worldpanel Division Asia reveals the most chosen FMCG brands across Asia

06/06/2019

Global online FMCG sales grew by 20% in 2018

Kantar predicts that online will represent close to a third of total FMCG sales in China by 2025.

04/06/2019

Key Retailers Enhanced Small Store Type

China kept a steady performance with non-food category being the main growing engine in FMCG market.

30/05/2019

Food sector growth in China?s new retail era

Premiumisation,driven by more new categories and new occasions, is the key force behind F&B growth.

25/05/2019

Kantar recognized as a 2019 Best Workplace in Asia

Kantar awarded as one of the top companies to work for in 2019 Best Workplaces in Asia.

23/05/2019

A Prosperous China Beauty Market

Kantar Worldpanel releases the latest beauty market trend report.

16/05/2019

Brand Footprint report, the new FMCG ranking is out

The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.

29/04/2019

China FMCG market reported moderate growth in Q1

Kantar Worldpanel reports that the total spending of FMCG recorded a moderate value growth of 2.4%.

23/07/2012

FMCG growth slowing in China's key cities

Kantar Worldpanel reports 15% value growth for the FMCG market for the latest quarter up to June 15th 2012.