FMCG Monitor - Q1 2021

The latest Indonesia FMCG In-home Monitor Q1 2021 is now out.

Kantar is continuously in contact with your consumers on a weekly basis and across the country. Through FMCG Monitor, we provide an overview of the Indonesian FMCG In-home market and its evolution across sectors and highlights of the latest trends.

As we went past more than 1 year of pandemic, we see some dynamics change in Indonesian buyers' shopping behaviors. There are several factors that influence this dynamic, including government regulations, COVID-19 cases development, and movement restrictions. Read our latest edition of FMCG monitor to learn the dynamic among Indonesian consumers.

Some highlights in this quarter:

1. Indonesia’s GDP is still struggling for the fourth consecutive quarter but it is slowly moving towards getting into the positive growth territory
2. Households still prioritizing their spending with allocation for Fresh Food and FMCG while controlling their spends on Entertainment, Travel and Eating Out.
3. Shoppers are rationalizing the price they pay in purchasing FMCG products. More affluent shoppers grow their basket size and spending faster at the expense of maintaining their shopping trips.
4. Proximity channel remains prominent for FMCG shoppers, while Online channel continuing its fast growth.
5. Discover more Online channel's FMCG buyers composition and their preferences.