Traditional markets remain despite e-commerce growth
28/08/2017 - The Freeman
Yes, e-commerce is making waves in the global market.
But it looks traditional trade is still prevalent in the Philippines.
Filipinos making healthier food, beverage choices—study
27/04/2017 - Philippine Daily Inquirer
Although hampered by our daily hectic schedules, Filipinos are actually making healthier food choices, recent data showed. According to a study conducted by the international consumer knowledge company Kantar Worldpanel, Filipinos are now shopping for “lighter” food variants with more nutritional benefits.
… Snap up healthier food choices
05/03/2017 - Malaya Business Insight
Kantar Worldpanel data reveals that Filipinos are slowly becoming more health conscious in their food and beverage choices, opting for light variants or those with more nutritional benefits.
Healthier food options gaining ground -- survey
03/03/2017 - Business World
CONSUMERS are shifting toward healthier food and beverage choices,
increasing the sales of food variants with more nutritional value in 2016,
according to a survey conducted by Kantar World Panel.
Spending growth in VisMin faster than entire Philippines
12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115
Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.
Millennials’ purchasing power growing – study
23/11/2016 - Manila Bulletin - Business News
The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.
Baby Products are Taking over Millenials' Shopping Baskets
09/11/2016 - Adobo Magazine
Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.
Despite the makeover backlash, Lucky Me is still Pinoy's top brand
09/09/2016 - Philippine Daily Inquirer
Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.
Lucky Me, Nescafé are top brands among Pinoys
29/08/2016 - Manila Bulletin
Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.
Lucky Me Most Popular Brand in the Philippines - Research
28/08/2016 - The Market Monitor
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.
List: Top 50 Consumer Brands in the Philippines
26/08/2016 - Coconuts Manila
Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.
Lucky Me is PH’s most chosen brand anew
19/08/2016 - Adobo Magazine
Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study
19/08/2016 - Kantar Worldpanel
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
Lucky Me most bought brand
18/08/2016 - Malaya Business Insight
Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.
Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013
Filipinos 'buying big' on fast moving consumer goods
25/04/2016 - Sun.Star Cebu
FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.
Filipino shopper prize accessibility, trust
08/01/2016 - Philippine Daily Inquirer
Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.
Malaya: Shoppers Prefer Mercury, Puregold, SM: Due To Accessibility, Trust, Distance To Home
22/12/2015 - Malaya
Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold
Filipinos prioritize convenience, trust when choosing where to shop
21/12/2015 - AdoboMagazine
MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel
Mercury tops on consumer accesibility
21/12/2015 - Business World
The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.
New Kantar study reveals Asia’s most game-changing brands
26/11/2015 - Adobo Magazine
Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.
Almost every household now buys coffee; consumption grows by 10%
22/10/2015 - Manila Bulletin
Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.
Coffee retains crown as staple drink of Filipinos –study
20/10/2015 - CNN Philippines
A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.
Kantar Worldpanel: Coffee, Still the Filipinos' Staple Drink?
19/10/2015 - Philippine Association of National Advertisers
Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.
Filipinos buying more personal care products, Kantar says
28/08/2015 - Philippine Daily Inquirer
Filipino shoppers are filling their shopping carts with more personal care products.
Beauty, hygiene growth top consumer segment
27/08/2015 - Business World
Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.
Great Taste coffee, rising star in brand poll
01/07/2015 - Adobo Magazine
Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.
Nescafé still PH's most chosen brand
27/06/2015 - Rappler
Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.
Study finds Pinoy shoppers now choose more expensive products
09/05/2015 - Manila Bulletin
Filipinos are now embracing more premium items, particularly for personal care products and food.
FMCG Sales in Convenience Stores Almost Doubles
16/04/2015 - Philippine Association of National Advertisers
Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.
What is the top seller of convenience stores?
11/04/2015 - Rappler
Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.
How did Pinoys spend their money in 2014?
16/02/2015 - ABS-CBN News
Most Filipino consumers felt no change in their purchasing ability in 2014 despite a strong growth of 6.1 percent in the country's gross domestic product.
PHL consumer goods spending flat amid global slowdown
01/12/2014 - Business World
The decline in growth was led by Asia, where spending rose 5.2% during the period, down 3.6 percentage points from a year earlier.
Modern trade on the rise in PH
11/11/2014 - Adobo Magazine
From 34 percent in 2012 and 35 percent in 2013, it is reported that today, 36 percent of purchases for FMCG are made in Modern Trade channels, such as supermarkets and hypermarkets.
Despite digital, direct sales is booming in the PH
26/09/2014 - Marketing Initiative
Direct sales has been growing much faster than any other channel in the FMCG market.
Lucky Me dislodges Nescafé, now top PH brand
08/08/2014 - Philippine Daily Inquirer
According to the recently released 2014 Brand Footprint report, Lucky Me was the most purchased brand in the Philippines in 2013, reaching almost all Filipino households, each of which bought at least once a week.
Lucky Me! tops Philippines' 50 most popular brands
22/07/2014 - Philippine Star
Brand Footprint 2014 ranked Monde Nissin's Lucky Me! as the most chosen brand earning consumer reach points of 893 mainly due to having reached 98.2 percent of the Filipino population.
Grooming brands for men on the rise
07/07/2014 - Manila Standard Today
Grooming brands "for men" are growing at a faster pace than the female beauty sector across eight Asian markets: China, Korea, Vietnam, Taiwan, Indonesia, Malaysia, Thailand and the Philippines – and it is not because men just want to please women.
Online sales of packaged goods to hit $53-B by 2016
17/06/2014 - ABS-CBN News
Global e-commerce sales of packaged goods will hit $53 billion by 2016 to take 5.2 percent of total turnover, up from 3.7 percent now, as shoppers increasingly go online to buy items from breakfast cereals to cosmetics.
Kantar: Men’s grooming is booming
29/05/2014 - Marketing Initiative
Asian men are spending more on grooming products than females.
Rural Pinoys now spending more than city counterparts
10/09/2013 - Manila Bulletin
Filipinos in the rural sector covering 9.59 million homes have overtaken city dwellers in terms of spending in the past half decade.
4 factors explain Filipino buying behavior
07/09/2013 - Rappler
To understand a Filipino consumer, businesses should focus on 4 factors: beauty, hygiene, health and convenience.
Health, hygiene concerns drive PH consumption
06/09/2013 - Philippine Daily Inquirer
The consumption of beauty, hygiene and healthy products is rising in the Philippines even among the lower-income groups, with South Luzon and Mindanao contributing more to overall growth.
Rural household spending on FMCG growing faster
05/09/2013 - Interaksyon
The growth in rural household purchases of fast-moving consumer goods (FMCG) in the Philippines has outpaced that in urban areas.
And the most popular consumer goods brand in PH is...
04/05/2013 - ABS-CBN News
In the Philippines, the "most chosen" consumer goods brand is Nescafe, with a penetration rate of 94%.
Filipinos spend 15% more during elections
11/02/2013 - Rappler
Filipino household spending on fast-moving consumer goods increased by almost P5 billion during the past two election years (2007 and 2010).
Sari-sari stores are still the most important outlet in the Philippines
06/12/2012 - Adobo Magazine
With almost 99% of Filipinos buying from sari-sari stores, it is still considered the most important channel in the country.
Filipino consumers in high definition
24/09/2012 - Philippine Star
How do Filipinos like to spend their money and how happy are they?
Most Pinoy go for trusted brands, not cheap alternatives
12/07/2012 - ABS-CBN News
It comes as no surprise that most Filipino households are willing to spend on well-known branded products, rather than cheaper alternatives.
Pinoys can predict spending habits
16/11/2011 - ABS-CBN News
Filipino consumers are generally able to predict their spending habits based on their perception of whether trying or better times are ahead.
Pinoy urbanites none the richer but the wiser 10 yrs hence
29/07/2011 - GMA News
The socio-economic status of majority of Filipino consumers in urban areas may not have improved much over the past 10 years but Filipinos are exhibiting wiser purchasing habits.