Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: Q3 2020

The Philippine Economy, together with total household final expenditure (HFCE), continues to contract in Q3 2020 vs YA but at a slower rate than previous quarter. Headline Inflation remains to be within the government’s annual target. Despite decline vs YA, FMCG spending is noting recovery across regions and from SEC C2DE - indications of recovery from Non-Food categories in the recent periods. Among the top categories, Instant noodles and Family/Adult Milk grew in both value and volume

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Role of Offline and Digital Media in Brand Growth

The recent research of Kantar's Worldpanel Division, in partnership with Facebook, unveils how media recruits and engages Filipino buyers in their shopping journey. According to Kantar, combining Facebook with TV campaigns proved to be more effective in driving greater incremental sales and in increasing the likelihood to purchase after media exposure as compared to those who saw either channel alone.

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Report: Living in COVID-19 times

At Worldpanel Division of Kantar; we believe these changes will continue in the foreseeable future as shoppers/consumers adapt and adjust to the new market reality. This publication examines the changes in how shoppers/consumers behaved post lockdown. More importantly, how the following impacted the overall FMCG spend in each market across Asia.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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Latest Insights

  • Asia Consumer Insights Q3 2020

    Asia Consumer Insights Q3 2020

    12/01/2021
    FMCG in Asia sustains a positive growth by 3.1% in Q3 2020

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  • FMCG Monitor: Q3 2020

    FMCG Monitor: Q3 2020

    11/11/2020
    Learn more about our latest findings in the FMCG market in the Philippines as of Q3 2020

    Read more

  • Role of Offline and Digital Media in Brand Growth

    Role of Offline and Digital Media in Brand Growth

    27/10/2020
    In partnership with Facebook, Kantar unveils how media can engage buyers in their shopping journey.

    Read more

  • FMCG Monitor: Q2 2020

    FMCG Monitor: Q2 2020

    15/09/2020
    Learn more about our latest findings in the FMCG market in the Philippines as of Q2 2020

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  • New report out: What now? What next?

    New report out: What now? What next?

    03/08/2020
    COVID-19 has uncovered a number of New Needs and New Behaviors in overall FMCG categories.

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  • FMCG Monitor: Q1 2020

    FMCG Monitor: Q1 2020

    28/07/2020
    Learn more about our latest findings in the FMCG market in the Philippines as of Q1 2020

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In the Media

  • 11/11/2020 - Business Mirror

    Below-average holiday boost seen in fast-moving consumer goods sales


    The surge in fast-moving consumer goods (FMCG) sales during the holidays will be lower than the usual 20% seen in previous years, a market research company said.

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  • 23/10/2020 - Adobo Magazine

    Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth


    Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more likely to purchase a product when it is advertised on both television and Facebook, which is 3.4x higher than exposure to TV alone.

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  • 15/04/2020 - Malaya Business Insight

    Virus sparks thirst for info, hoarding of hygiene products


    Consumption of media and purchase of hygiene goods have significantly increased following the new coronavirus disease 2019 (COVID-19) pandemic.

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  • 15/04/2020 - Adobo Magazine

    Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19


    Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after the community quarantine was implemented in Metro Manila and then in Luzon.

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  • 14/04/2020 - Business Mirror

    Poll: 58% of Pinoys fretted over financial security amid pandemic


    Filipinos worried over their financial planning and security as the coronavirus 2019 (Covid-19) pandemic swept across the archipelago, according to data, in-sights and consulting firm Kantar.

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  • 08/07/2019 - Adobo Magazine

    Intelligence: Kantar, Worldpanel Division Asia Reveals Most Chosen FMCG Brands in the Philippines


    Kantar, through its Worldpanel Division Asia, reveals that local noodle brand Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year. This is based on the 2019 edition of the Asia Brand Footprint report, which ranks FMCG (Fast Moving Consumer Goods) brands in terms of consumer reach points or CRP in seven (7) Asian markets, namely Philippines, China mainland, Indonesia, Korea, Malaysia, Taiwan and Vietnam.

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