Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: Q1 2022

Philippine economy grew by 8.3% for the first quarter of 2022.

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Report: Living in COVID-19 times

At Worldpanel Division of Kantar; we believe these changes will continue in the foreseeable future as shoppers/consumers adapt and adjust to the new market reality. This publication examines the changes in how shoppers/consumers behaved post lockdown. More importantly, how the following impacted the overall FMCG spend in each market across Asia.

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Asia Pulse Q1 2022

FMCG in Asia maintains positive growth of 2.3% in the first quarter of 2022. This slowdown from the same period in 2021 (4.1%) is bolder in Dairy, Food, and Personal care categories.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


Latest Insights

  • Asia Pulse Q1 2022

    Asia Pulse Q1 2022

    FMCG growth in Asia posted a positive growth in Q1 2022, although slower than Q1 2021.

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  • ASIA Brand Footprint 2022

    ASIA Brand Footprint 2022

    A ranking of the region's most chosen FMCG brands

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  • Philippines Brand Footprint 2022

    Philippines Brand Footprint 2022

    Get the latest Philippines Brand Footprint 2022 report showcasing the most chosen consumer brands.

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  • FMCG Monitor: Q1 2022

    FMCG Monitor: Q1 2022

    Learn more about our latest findings in the FMCG market in the Philippines for Q1 2022.

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  • Winning Omnichannel 2022: Our Annual Guide

    Winning Omnichannel 2022: Our Annual Guide

    Our annual guide to the global FMCG landscape

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  • On Trend: The Evolving Beauty Consumer

    On Trend: The Evolving Beauty Consumer

    Get the inside track on global beauty and personal care trends.

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In the Media

  • 23/04/2022 - Daily Tribune

    Consumers reclaiming shopping habit — study

    Kantar noted the return of Filipino shoppers are now evident that would help aid the recovery of the Fast-Moving Consumer Goods (FMCG) industry in 2022.

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  • 22/04/2022 - Malaya Business Insight

    Low purchasing power risk to FMCG industry recovery

    Following an 11-percent decline in sales of fast-moving consumers goods (FMCG) the past two years, data, insights and consulting company Kantar said brands in the FMCG industry will become cautiously optimistic about their growth prospects despite initial signs of recovery.

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  • 22/04/2022 - The Manila Times

    New shopping trends to help FMCG recovery

    The Philippines' fast-moving consumer goods (FMCG) industry is expected to recover this year, aided by new Filipino shopping habits established during the pandemic, insights and consulting company Kantar said.

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  • 22/04/2022 - Inquirer.net

    'Sari-sari' stores getting bigger share of wallet, says Kantar

    Mobility restrictions may have eased with the decline in COVID-19 cases, but many consumers still opt to buy their daily necessities from a nearby “sari-sari” store rather than go to big supermarkets, according to data analytics firm Kantar Philippines.

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  • 21/04/2022 - BusinessWorld

    New shopping habits seen roiling FMCG industry

    The fast-moving consumer goods (FMCG) industry needs to consider how the pandemic has transformed shopping habits, according to data and consulting firm Kantar.

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  • 21/04/2022 - Philippine News Agency

    Growth outlook for local FMCG ‘cautiously optimistic’

    Outlook for the fast-moving consumer goods (FMCG) sector is “cautiously optimistic” this year as the pandemic left a prolonged disruption in shopping habits among Filipinos, data, insights, and consulting company Kantar said.

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  • 10/03/2022 - Malaya Business Insight

    FMCG purchases yet to return to pre-pandemic level

    The Philippines is slow to return to pre-pandemic levels when it comes to its purchases of fast-moving consumer goods (FMCG).

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