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FMCG Monitor: FY 2018

FMCG spending of Filipino homes has increased as prices of goods start to stabilize, coinciding positive GDP performance. A year after TRAIN law implementation, fast growth is observed across all mega-sectors especially for Personal Care categories having achieved fastest growth. Food, which contributes more than half to Total FMCG sales, exhibits faster growth in terms of price than volumes. Growth in spending is felt across all regions and SECs – fastest in NCR, NLUZ, and among upper-income homes.

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Asia Consumer Insights Q4 2018

In this 2018 Q4 edition of the Asia Consumer Insights, we cover key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India, and Saudi Arabia.

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Brand Footprint 2019

According to the 2019 edition of Kantar’s Brand Footprint report, there are 17 global fast-moving consumer goods (FMCG) brands that are chosen by consumers more than one billion times a year, and 14 local FMCG brands that are in this exclusive ‘billionaire club’.

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Asia Brand Footprint

The first edition of the ranking reveals the brands being chosen the most by consumer in China Mainland, Indonesia, South Korea, Malaysia, Philippines, Taiwan, and Vietnam. Discover which are the top brands in the Asian market

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


Latest News

  • The first Asia’s most chosen FMCG brands ranking is out

    The first Asia’s most chosen FMCG brands ranking is out

    The ranking includes the Philippines, China, Indonesia, South Korea, Malaysia, Taiwan & Vietnam

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  • Global online FMCG sales grew by 20% in 2018

    Global online FMCG sales grew by 20% in 2018

    FMCG's online sales grew by 20.3% globally in 2018 - representing 5.1% of grocery sales worldwide

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  • Asia Brand Footprint 2019 is coming soon

    Asia Brand Footprint 2019 is coming soon

    Discover the most chosen brands 2019 in Asia and in the Philippines

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  • Brand Footprint report, the new FMCG ranking is out

    Brand Footprint report, the new FMCG ranking is out

    The new edition reveals 31 FMCG brands have been chosen by consumers over 1 billion times.

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  • Purchasing Konfidence: Q4 '18

    Purchasing Konfidence: Q4 '18

    Purchasing Konfidence: How Confident are Filipino Shoppers about their Future?

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  • FMCG Monitor: FY 2018

    FMCG Monitor: FY 2018

    Learn more about our latest findings in the FMCG market in the Philippines as of FY 2018.

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In the Media

  • 08/01/2019 - Marketing Interactive

    Kantar Worldpanel Study: performance of Philippine FMCG products in 2018

    Kantar Worldpanel found out that three out of 100 homes in the Philippines would have tried a new FMCG product a year after it was launched, of which only one-fourth will come back to repurchase it for their homes.

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  • 27/12/2018 - Adobo Magazine

    Innovation is Essential for Brand Growth, Kantar Worldpanel Study Shows

    In the Philippines, Kantar Worldpanel studied product launches, including new brand releases and renovations or upgrades to existing products, across 24 FMCG categories from 2015 to 2017. The report showed how the products performed overall: how many were picked up, how many were left unnoticed, and which products stayed in the grocery lists of Filipino shoppers.

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  • 21/12/2018 - SunStar

    Study: Innovation is essential for brand growth

    The more brands innovate, the more buyers they recruit.

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  • 13/09/2018 - Malaya Business Insight

    53% less in H1

    Just as Filipinos deal with rising prices, a survey conducted by Kantar Worldpanel showed more than half of Filipinos are doing less shopping for fast-moving consumer goods (FMCG) in the first half of 2018.

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  • 13/09/2018 - Business World

    Filipinos went on fewer shopping trips during 1st half: Kantar study

    More than half of Filipinos went on fewer shopping trips to purchase fast-moving consumer goods (FMCG) during the first half of 2018 amid rising consumer prices.

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  • 12/09/2018 - SunStar

    Pinoys made fewer shopping trips in first half of 2018

    More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago

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