Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: FY 2020

The Philippine economy, together with total household final consumption expenditure, continues to contract. 2020 shows much weaker performance versus previous years. FMCG also contracts in 2020 ending -7.5% vs YA. Many regions and SECs were impacted; however, some remain resilient such as SLUZ and the upper income SECs.

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Role of Offline and Digital Media in Brand Growth

The recent research of Kantar's Worldpanel Division, in partnership with Facebook, unveils how media recruits and engages Filipino buyers in their shopping journey. According to Kantar, combining Facebook with TV campaigns proved to be more effective in driving greater incremental sales and in increasing the likelihood to purchase after media exposure as compared to those who saw either channel alone.

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Report: Living in COVID-19 times

At Worldpanel Division of Kantar; we believe these changes will continue in the foreseeable future as shoppers/consumers adapt and adjust to the new market reality. This publication examines the changes in how shoppers/consumers behaved post lockdown. More importantly, how the following impacted the overall FMCG spend in each market across Asia.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


Latest Insights

  • Asia Brand Footprint 2021

    Asia Brand Footprint 2021

    Get the latest Asia Brand Footprint 2021 report showcasing the most chosen consumer brands.

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  • Asia Pulse Q1 2021

    Asia Pulse Q1 2021

    FMCG spend in APAC was up 5.0% in the Q1 2021 - higher than the 3.4% increase in Q1 of last year.

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  • FMCG Monitor: Q1 2021

    FMCG Monitor: Q1 2021

    Learn more about our latest findings in the FMCG market in the Philippines for Q1 2021

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  • 75% of Filipino Consumers Seek Eco-Friendly Brands

    75% of Filipino Consumers Seek Eco-Friendly Brands

    Our recent report explores the important role brands and manufacturers play in sustainability

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  • Asia Pulse Q4 2020

    Asia Pulse Q4 2020

    Asia FMCG growth softening in 2020 despite the increased demand for groceries in several markets.

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  • 12 Trends That Will Shape Consumer Behavior in PH

    12 Trends That Will Shape Consumer Behavior in PH

    Here are the 12 trends that will impact how Filipinos navigate the new normal in shopping this 2021

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In the Media

  • 11/11/2020 - Business Mirror

    Below-average holiday boost seen in fast-moving consumer goods sales

    The surge in fast-moving consumer goods (FMCG) sales during the holidays will be lower than the usual 20% seen in previous years, a market research company said.

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  • 23/10/2020 - Adobo Magazine

    Insight: Kantar reveals TV, Facebook Ads most effective in reaching Filipino consumers and sustainable brand growth

    Kantar, the world’s leading data, insights and consulting group, has revealed that 72% of Filipinos are more likely to purchase a product when it is advertised on both television and Facebook, which is 3.4x higher than exposure to TV alone.

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  • 15/04/2020 - Malaya Business Insight

    Virus sparks thirst for info, hoarding of hygiene products

    Consumption of media and purchase of hygiene goods have significantly increased following the new coronavirus disease 2019 (COVID-19) pandemic.

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  • 15/04/2020 - Adobo Magazine

    Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19

    Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after the community quarantine was implemented in Metro Manila and then in Luzon.

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  • 14/04/2020 - Business Mirror

    Poll: 58% of Pinoys fretted over financial security amid pandemic

    Filipinos worried over their financial planning and security as the coronavirus 2019 (Covid-19) pandemic swept across the archipelago, according to data, in-sights and consulting firm Kantar.

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  • 08/07/2019 - Adobo Magazine

    Intelligence: Kantar, Worldpanel Division Asia Reveals Most Chosen FMCG Brands in the Philippines

    Kantar, through its Worldpanel Division Asia, reveals that local noodle brand Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year. This is based on the 2019 edition of the Asia Brand Footprint report, which ranks FMCG (Fast Moving Consumer Goods) brands in terms of consumer reach points or CRP in seven (7) Asian markets, namely Philippines, China mainland, Indonesia, Korea, Malaysia, Taiwan and Vietnam.

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