Kantar Worldpanel - www.kantarworldpanel.com

Asian brands continue to outperform their rivals

Asian brands continue to thrive within their own borders, rising on top of most of the Asian markets in recent years. Their success isn’t without challenges or setbacks, but having a strong partnership with local retail power players has kept them grounded and continued to advance and outperform multinational brands. Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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FMCG Monitor: Q3 2017

The Philippine economy posts strong growth at 6.9% in the third quarter of 2017, the fastest growth of the year so far, which also exceeded the recent economic forecast. However, household spending is seen to be slowing down versus last year; this is reflective of the in-home FMCG performance this quarter, which remains stable at 1.9%.

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Spotlight Philippines: Q3 2017

Kantar Worldpanel ends 2017 with interesting FMCG insights in the latest Spotlight edition. Discover exciting beauty categories that are emerging in the country. Let us also revisit the learnings from Consumer Connection and the Brand Footprint Study. As Christmas is fast approaching, find out which categories are consumers spending more on this holiday season. Lastly, widen your FMCG knowledge in our latest ‘Did You Know’ segment.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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Latest News

  • Asian Brands vs Multinationals : Asia Brand Power

    Asian Brands vs Multinationals : Asia Brand Power

    15/01/2018
    Empowered by leading local retailers, Asian brands continue to outperform their multinational rivals

    Read more

  • Finding new shoppers in 2018

    Finding new shoppers in 2018

    03/01/2018
    Can’t wait to know it all about how to drive brand growth next year?

    Read more

  • FMCG Monitor: Q3 2017

    FMCG Monitor: Q3 2017

    21/12/2017
    Learn more about our latest findings in the FMCG market in the Philippines as of Q3 2017.

    Read more

  • Asia Consumer Insights Q3 2017

    Asia Consumer Insights Q3 2017

    21/12/2017
    Discover the latest consumer insights in Asia for Q3 2017

    Read more

  • Spotlight Philippines: Q3 2017

    Spotlight Philippines: Q3 2017

    15/12/2017
    Read on for more good news and insights that we have about the FMCG landscape in the Philippines

    Read more

  • Purchasing Konfidence: Q3 2017

    Purchasing Konfidence: Q3 2017

    10/12/2017
    Purchasing Konfidence: How Confident are Filipino Shoppers about their Future?

    Read more

In the Media

  • 24/10/2017 - Business World

    PHL spending growth on FMCGs outpaces region


    Spending on fast-moving consumer goods (FMCGs) in the Philippines grew faster than the Southeast Asian average in the 12 months to June, according to a consumer research firm.

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  • 24/10/2017 - Malaya

    Pinoy F&B spending slows down


    Filipinos are becoming more conscious on their food and beverage purchases yet their spending on home care is growing much faster, findings of the Kantar Worldpanel consumer insights report show for the year ending second quarter of 2017.

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  • 23/10/2017 - Adobo Magazine

    Intelligence: Kantar Worldpanel shares ‘consumer insights’ across Asia


    Kantar Worldpanel, the global expert in shoppers’ behavior, recently revealed a 3 percent growth in the total FMCG (fast moving consumer goods) market in Asia in the past 12 months ending June 2017 (July 2016 to June 2017)

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  • 29/09/2017 - Philippine Daily Inquirer

    Hygiene big deal for Filipinos


    The next time you find yourself smushed by the crowd during your commute on the train, take comfort in the knowledge that your co-passenger most likely took the time to hop in the shower beforehand, as bath time, apparently, is a daily ritual sacred to many Filipinos—and it shows in their shopping habits, says a global consumer behavior research firm.

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  • 28/08/2017 - The Freeman

    Traditional markets remain despite e-commerce growth


    Yes, e-commerce is making waves in the global market.
    But it looks traditional trade is still prevalent in the Philippines.

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  • 27/04/2017 - Philippine Daily Inquirer

    Filipinos making healthier food, beverage choices—study


    Although hampered by our daily hectic schedules, Filipinos are actually making healthier food choices, recent data showed. According to a study conducted by the international consumer knowledge company Kantar Worldpanel, Filipinos are now shopping for “lighter” food variants with more nutritional benefits.

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  • 05/03/2017 - Malaya Business Insight

    … Snap up healthier food choices


    Kantar Worldpanel data reveals that Filipinos are slowly becoming more health conscious in their food and beverage choices, opting for light variants or those with more nutritional benefits.

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  • 03/03/2017 - Business World

    Healthier food options gaining ground -- survey


    CONSUMERS are shifting toward healthier food and beverage choices,
    increasing the sales of food variants with more nutritional value in 2016,
    according to a survey conducted by Kantar World Panel.

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  • 12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115

    Spending growth in VisMin faster than entire Philippines


    Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.

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  • 23/11/2016 - Manila Bulletin - Business News

    Millennials’ purchasing power growing – study


    The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.

    Read more.

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  • 09/11/2016 - Adobo Magazine

    Baby Products are Taking over Millenials' Shopping Baskets


    Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.

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  • 09/09/2016 - Philippine Daily Inquirer

    Despite the makeover backlash, Lucky Me is still Pinoy's top brand


    Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.


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  • 29/08/2016 - Manila Bulletin

    Lucky Me, Nescafé are top brands among Pinoys


    Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.

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  • 28/08/2016 - The Market Monitor

    Lucky Me Most Popular Brand in the Philippines - Research


    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.

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  • 26/08/2016 - Coconuts Manila

    List: Top 50 Consumer Brands in the Philippines


    Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.

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  • 19/08/2016 - Adobo Magazine

    Lucky Me is PH’s most chosen brand anew


    Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

    View article
  • 19/08/2016 - Kantar Worldpanel

    Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study


    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

    Download article
  • 18/08/2016 - Malaya Business Insight

    Lucky Me most bought brand


    Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.

    Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013

    View article
  • 25/04/2016 - Sun.Star Cebu

    Filipinos 'buying big' on fast moving consumer goods


    FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.

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  • 08/01/2016 - Philippine Daily Inquirer

    Filipino shopper prize accessibility, trust


    Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.

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  • 22/12/2015 - Malaya

    Malaya: Shoppers Prefer Mercury, Puregold, SM: Due To Accessibility, Trust, Distance To Home


    Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold

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  • 21/12/2015 - AdoboMagazine

    Filipinos prioritize convenience, trust when choosing where to shop


    MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel

    View article
  • 21/12/2015 - Business World

    Mercury tops on consumer accesibility


    The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.

    View article
  • 26/11/2015 - Adobo Magazine

    New Kantar study reveals Asia’s most game-changing brands


    Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.

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  • 22/10/2015 - Manila Bulletin

    Almost every household now buys coffee; consumption grows by 10%


    Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.

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  • 20/10/2015 - CNN Philippines

    Coffee retains crown as staple drink of Filipinos –study


    A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.

    View article
  • 19/10/2015 - Philippine Association of National Advertisers

    Kantar Worldpanel: Coffee, Still the Filipinos' Staple Drink?


    Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.

    View article
  • 28/08/2015 - Philippine Daily Inquirer

    Filipinos buying more personal care products, Kantar says


    Filipino shoppers are filling their shopping carts with more personal care products.

    View article
  • 27/08/2015 - Business World

    Beauty, hygiene growth top consumer segment


    Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.

    View article
  • 01/07/2015 - Adobo Magazine

    Great Taste coffee, rising star in brand poll


    Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.

    View article
  • 27/06/2015 - Rappler

    Nescafé still PH's most chosen brand


    Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.

    View article
  • 09/05/2015 - Manila Bulletin

    Study finds Pinoy shoppers now choose more expensive products


    Filipinos are now embracing more premium items, particularly for personal care products and food.

    View article
  • 16/04/2015 - Philippine Association of National Advertisers

    FMCG Sales in Convenience Stores Almost Doubles


    Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.

    View article
  • 11/04/2015 - Rappler

    What is the top seller of convenience stores?


    Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.

    View article

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