Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: Q2 2020

The Philippine economy entered the recession territory in the second quarter of 2020. From a stable performance in the previous quarter, we can now see Filipino homes decreasing their total household expenditure. As a consumption-driven economy, this heavily contributed to the said economic decline.

Read more

Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

Read the report

Report: Living in COVID-19 times

At Worldpanel Division of Kantar; we believe these changes will continue in the foreseeable future as shoppers/consumers adapt and adjust to the new market reality. This publication examines the changes in how shoppers/consumers behaved post lockdown. More importantly, how the following impacted the overall FMCG spend in each market across Asia.

Read more

Changing consumer choices in a promising 2020

It’s every brand’s desire to be chosen and, as consumer choices are changing very rapidly, this is becoming more complex. Hear from our experts on the trends that brands should be aware of to make 2020 a promising year for changing consumer choices.

Watch the video

Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

Read more...

Latest Insights

  • FMCG Monitor: Q2 2020

    FMCG Monitor: Q2 2020

    15/09/2020
    Learn more about our latest findings in the FMCG market in the Philippines as of Q2 2020

    Read more

  • New report out: What now? What next?

    New report out: What now? What next?

    03/08/2020
    COVID-19 has uncovered a number of New Needs and New Behaviors in overall FMCG categories.

    Read more

  • FMCG Monitor: Q1 2020

    FMCG Monitor: Q1 2020

    28/07/2020
    Learn more about our latest findings in the FMCG market in the Philippines as of Q1 2020

    Read more

  • Asia Brand Footprint 2020

    Asia Brand Footprint 2020

    21/06/2020
    Get the latest Asia Brand Footprint 2020 report showcasing the most chosen consumer brands.

    Read more

  • Report: Living in COVID-19 times

    Report: Living in COVID-19 times

    04/06/2020
    COVID-19 has changed the way shoppers, and consumers behave in the FMCG market

    Read more

  • Brand Footprint: Local vigour beats global resurgence

    Brand Footprint: Local vigour beats global resurgence

    20/05/2020
    Read the findings from Brand Footprint ranking, a global measure of how often brands are chosen.

    Read more

In the Media

  • 15/04/2020 - Malaya Business Insight

    Virus sparks thirst for info, hoarding of hygiene products


    Consumption of media and purchase of hygiene goods have significantly increased following the new coronavirus disease 2019 (COVID-19) pandemic.

    View article
  • 15/04/2020 - Adobo Magazine

    Intelligence: Kantar on Understanding Filipinos’ sentiments, viewing and purchasing habits amidst COVID-19


    Daily conversations of Filipinos on social media on the novel coronavirus disease or COVID-19 significantly spiked after the community quarantine was implemented in Metro Manila and then in Luzon.

    View article
  • 14/04/2020 - Business Mirror

    Poll: 58% of Pinoys fretted over financial security amid pandemic


    Filipinos worried over their financial planning and security as the coronavirus 2019 (Covid-19) pandemic swept across the archipelago, according to data, in-sights and consulting firm Kantar.

    View article
  • 08/07/2019 - Adobo Magazine

    Intelligence: Kantar, Worldpanel Division Asia Reveals Most Chosen FMCG Brands in the Philippines


    Kantar, through its Worldpanel Division Asia, reveals that local noodle brand Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year. This is based on the 2019 edition of the Asia Brand Footprint report, which ranks FMCG (Fast Moving Consumer Goods) brands in terms of consumer reach points or CRP in seven (7) Asian markets, namely Philippines, China mainland, Indonesia, Korea, Malaysia, Taiwan and Vietnam.

    View article
  • 08/07/2019 - Malaya Business Insight

    PH most-chosen brands bared


    Lucky Me is the top most chosen brand in the Philippines for the fourth consecutive year, according to the 2019 edition of the Asia Brand Footprint report.

    View article
  • 27/05/2019 - Malaya Business Insight

    Pinoy households spending more


    Sales volume and value of fast-moving consumer goods (FMCG) in the Philippines rose in 2018 as Filipinos bought and consumed more despite higher inflation, according to Kantar’s FMCG Monitor.

    View article

Our website uses cookies. By continuing to use it you agree to our policy [Cookies policy]