Kantar Worldpanel - www.kantarworldpanel.com

Asia Consumer Insights Q1 2018

2018 Q1 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region, covering China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

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FMCG Monitor: Q1 2018

In-home FMCG sales are still stable but slightly picks up in the recent quarter. Basket size remains to increase but at a slower rate than last year while there’s a higher in-home spending for FMCG with the implementation of TRAIN Law in Q1 2018. Significant growth is seen in South Luzon where heavier baskets and more trips are evident. In terms of channels, traditional trade remains to be the key channel but is outpaced by faster growth of convenience stores.

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Philippines' Most Chosen Brands

Lucky Me continues to be the most chosen brand in the Philippines for the 3rd straight year. According to Brand Footprint, Kantar Worldpanel’s annual report and its ranking of most chosen brands across the world, Lucky Me managed to be chosen by shoppers on the shelves 812 million times. Number 1 brand, Lucky Me, has the most number of buying households, reaching 98% of Filipino homes.

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Purchasing Konfidence: Q1 2018

How is the Purchasing Konfidence of Filipino households with the implementation of TRAIN? Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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Latest News

  • Kantar Worldpanel's Share of Wallet Study

    Kantar Worldpanel's Share of Wallet Study

    24/09/2018
    Kantar Worldpanel’s Share of Wallet syndicated study that is now available for subscription.

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  • Asia Consumer Insights Q2 2018

    Asia Consumer Insights Q2 2018

    24/09/2018
    FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017

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  • Fewer FMCG Shopping Trips for Pinoys in 1H of 2018

    Fewer FMCG Shopping Trips for Pinoys in 1H of 2018

    12/09/2018
    More than half of Filipino homes made fewer trips to buy FMCG from January to June 2018 versus YA

    Read more

  • Asia Consumer Insights Q1 2018

    Asia Consumer Insights Q1 2018

    13/07/2018
    Discover the latest consumer insights in Asia for Q1 2018

    Read more

  • Omnichannel report: Finding growth in reinvented retail

    Omnichannel report: Finding growth in reinvented retail

    29/06/2018
    E-commerce, cash and carry and discounters gain market share globally

    Read more

  • Philippines' Most Chosen Brands 2018

    Philippines' Most Chosen Brands 2018

    19/06/2018
    Lucky Me, Nescafe, and Surf, the most chosen brands in Philippines

    Read more

In the Media

  • 13/09/2018 - Malaya Business Insight

    53% less in H1


    Just as Filipinos deal with rising prices, a survey conducted by Kantar Worldpanel showed more than half of Filipinos are doing less shopping for fast-moving consumer goods (FMCG) in the first half of 2018.

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  • 13/09/2018 - Business World

    Filipinos went on fewer shopping trips during 1st half: Kantar study


    More than half of Filipinos went on fewer shopping trips to purchase fast-moving consumer goods (FMCG) during the first half of 2018 amid rising consumer prices.

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  • 12/09/2018 - SunStar

    Pinoys made fewer shopping trips in first half of 2018


    More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago

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  • 12/09/2018 - Marketing Interactive

    Fewer FMCG shopping trips for Pinoys in 1H of 2018, data from Kantar Worldpanel shows


    More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago.

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  • 18/07/2018 - SunStar

    E-commerce to be fastest rising FMCG Channel by 2020


    E-Commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2 percent projected growth, according to the latest “Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

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  • 18/07/2018 - Business World

    Online shopping seen to boost sales of fast-moving goods


    More people are preferring to shop online driven by the convenience e-commerce platforms have to offer, with sales of fast-moving consumer goods (FMCG) sold online expected to grow by 7.2% by 2020, according to global research firm Kantar Worldpanel.

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  • 12/07/2018 - Malaya Business Insight

    E-commerce fastest rising FMCG channel by 2020


    E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2 percent projected growth,according to the latest Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

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  • 11/07/2018 - Adobo Magazine

    Intelligence: E-Commerce to be fastest rising FMCG channel in the world by 2020, Kantar Worldpanel study shows


    E-commerce is expected to be the fastest rising channel for fast-moving consumer goods (FMCG) sales in the world by 2020 with a 7.2% projected growth, according to the latest “Winning Omnichannel: Finding Growth in Reinvented Retail” report of Kantar Worldpanel.

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  • 11/07/2018 - Business World

    Consumer goods sold online to grow by 7.2%: Kantar


    More shoppers are choosing to shop online because of the convenience e-commerce platforms offer, with sales of fast-moving consumer goods (FMCG) sold online expected to grow by 7.2% by 2020, according to global research firm Kantar Worldpanel.

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  • 18/04/2018 - Malaya Business Insight

    Filipinos upsizing on consumer goods


    Filipinos continue to upsize by buying consumer goods in larger packs, according to a research by Kantar Worldpanel, the global expert in shopper’s behavior.

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  • 17/04/2018 - Business World

    Philippine consumers shifting to higher-volume FMCG purchases — Kantar Worldpanel


    Filipino consumers purchased more Fast-Moving Consumer Goods (FMCGs) in bulk in 2017 across many product categories, consumer research firm Kantar Worldpanel said, citing the results of a study.

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  • 16/04/2018 - Adobo Magazine

    Intelligence: The Bigger, the Better: Kantar Worldpanel study shows that Filipinos continue to buy bigger sizes of their FMCG Purchases


    Filipinos are buying bigger pack sizes each time they visit the store, as reflected in the 6.3 percent growth of volume per trip in 2017. Research by Kantar Worldpanel, the global expert in shopper’s behavior revealed that Filipino shoppers are continuing to ‘upsize’ or buy FMCG (fast moving consumer goods) products in bigger pack sizes.

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  • 23/02/2018 - Philippine Daily Inquirer

    In the FMCG world, local trumps global


    Kantar Worldpanel study shows that consumers in Asia patronize homegrown brands

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  • 19/02/2018 - Adobo Magazine

    Kantar Worldpanel study shows that Asian markets patronize home-grown brands for FMCG products


    Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

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  • 16/02/2018 - Daily Tribune

    RP products outperforming foreign brands, study says


    Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

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  • 16/02/2018 - Malaya Business Insight

    Pinoys still prefer local brands


    Despite the influx of popular foreign brands, local brands continue to thrive in the Philippine fast moving consumer goods market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.

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  • 26/12/2017 - Manila Times

    Drugstore increases share in FMCG market


    The accessibility of pharmaceutical channels in the Philippines plays a vital role in securing a place for drugstores in the fast-moving consumer goods (FMCG) segment.

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  • 24/12/2017 - Business Mirror

    Most Filipino consumers still rely on traditional channels to obtain fast-moving goods


    While major mall developers in the country are aggressively expanding to other retail formats, such as hyper and supermarkets, Filipino shoppers still turn to their trusted sari-sari, or neighborhood variety stores, and nearby market stalls, as they still consider traditional channels as the No. 1 shopping destination for fast-moving consumer goods (FMCG).

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  • 18/12/2017 - Business World

    PHL e-commerce channels for FMCGs underdeveloped — Kantar


    Electronic commerce (e-commerce) remains underdeveloped in the Philippines for selling fast-moving consumer goods (FMCG), with traditional retail outlets still the leading point of purchase, Kantar Worldpanel said, citing the results of a study.

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  • 14/12/2017 - Adobo Magazine

    Intelligence: Where Pinoys shop: Kantar Worldpanel reveals Filipinos’ shopping habits in 2017


    Research by Kantar Worldpanel, the global expert in shoppers’ behavior, shows that despite the influx of nearby hyper and supermarkets, Filipino shoppers still consider traditional trade (sari-sari stores and market stalls) as their number one shopping destination for fast-moving consumer goods (FMCG) products.

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  • 14/12/2017 - Malaya Business Insight

    Pinoys still prefer sarisari stores


    Despite the prevalence and continued expansion of hyper/supermarkets in the country, majority of Filipinos still prefer to buy fast-moving consumer goods (FMCG) such as milk, coffee, bread, diapers among others in Sari-Sari stores due to their proximity and convenience, according to the Kantar Worldpanel Smart Shopper study.

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  • 14/12/2017 - Manila Bulletin

    Traditional sari-sari stores still pose competition to big supermarket chains


    Unlike in other countries, the biggest supermarket chains in the Philippines are yet to fully capture the loyalty of Filipino consumers as most of them still prefer traditional trade or shopping from “sari-sari stores” and market stalls.

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  • 24/10/2017 - Business World

    PHL spending growth on FMCGs outpaces region


    Spending on fast-moving consumer goods (FMCGs) in the Philippines grew faster than the Southeast Asian average in the 12 months to June, according to a consumer research firm.

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  • 24/10/2017 - Malaya

    Pinoy F&B spending slows down


    Filipinos are becoming more conscious on their food and beverage purchases yet their spending on home care is growing much faster, findings of the Kantar Worldpanel consumer insights report show for the year ending second quarter of 2017.

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  • 23/10/2017 - Adobo Magazine

    Intelligence: Kantar Worldpanel shares ‘consumer insights’ across Asia


    Kantar Worldpanel, the global expert in shoppers’ behavior, recently revealed a 3 percent growth in the total FMCG (fast moving consumer goods) market in Asia in the past 12 months ending June 2017 (July 2016 to June 2017)

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  • 29/09/2017 - Philippine Daily Inquirer

    Hygiene big deal for Filipinos


    The next time you find yourself smushed by the crowd during your commute on the train, take comfort in the knowledge that your co-passenger most likely took the time to hop in the shower beforehand, as bath time, apparently, is a daily ritual sacred to many Filipinos—and it shows in their shopping habits, says a global consumer behavior research firm.

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  • 28/08/2017 - The Freeman

    Traditional markets remain despite e-commerce growth


    Yes, e-commerce is making waves in the global market.
    But it looks traditional trade is still prevalent in the Philippines.

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  • 27/04/2017 - Philippine Daily Inquirer

    Filipinos making healthier food, beverage choices—study


    Although hampered by our daily hectic schedules, Filipinos are actually making healthier food choices, recent data showed. According to a study conducted by the international consumer knowledge company Kantar Worldpanel, Filipinos are now shopping for “lighter” food variants with more nutritional benefits.

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  • 05/03/2017 - Malaya Business Insight

    … Snap up healthier food choices


    Kantar Worldpanel data reveals that Filipinos are slowly becoming more health conscious in their food and beverage choices, opting for light variants or those with more nutritional benefits.

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  • 03/03/2017 - Business World

    Healthier food options gaining ground -- survey


    CONSUMERS are shifting toward healthier food and beverage choices,
    increasing the sales of food variants with more nutritional value in 2016,
    according to a survey conducted by Kantar World Panel.

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  • 12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115

    Spending growth in VisMin faster than entire Philippines


    Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.

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  • 23/11/2016 - Manila Bulletin - Business News

    Millennials’ purchasing power growing – study


    The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.

    Read more.

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  • 09/11/2016 - Adobo Magazine

    Baby Products are Taking over Millenials' Shopping Baskets


    Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.

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  • 09/09/2016 - Philippine Daily Inquirer

    Despite the makeover backlash, Lucky Me is still Pinoy's top brand


    Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.


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  • 29/08/2016 - Manila Bulletin

    Lucky Me, Nescafé are top brands among Pinoys


    Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.

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  • 28/08/2016 - The Market Monitor

    Lucky Me Most Popular Brand in the Philippines - Research


    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.

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  • 26/08/2016 - Coconuts Manila

    List: Top 50 Consumer Brands in the Philippines


    Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.

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  • 19/08/2016 - Adobo Magazine

    Lucky Me is PH’s most chosen brand anew


    Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

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  • 19/08/2016 - Kantar Worldpanel

    Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study


    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

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  • 18/08/2016 - Malaya Business Insight

    Lucky Me most bought brand


    Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.

    Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013

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  • 25/04/2016 - Sun.Star Cebu

    Filipinos 'buying big' on fast moving consumer goods


    FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.

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  • 08/01/2016 - Philippine Daily Inquirer

    Filipino shopper prize accessibility, trust


    Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.

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  • 22/12/2015 - Malaya

    Malaya: Shoppers Prefer Mercury, Puregold, SM: Due To Accessibility, Trust, Distance To Home


    Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold

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  • 21/12/2015 - AdoboMagazine

    Filipinos prioritize convenience, trust when choosing where to shop


    MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel

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  • 21/12/2015 - Business World

    Mercury tops on consumer accesibility


    The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.

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  • 26/11/2015 - Adobo Magazine

    New Kantar study reveals Asia’s most game-changing brands


    Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.

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  • 22/10/2015 - Manila Bulletin

    Almost every household now buys coffee; consumption grows by 10%


    Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.

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  • 20/10/2015 - CNN Philippines

    Coffee retains crown as staple drink of Filipinos –study


    A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.

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  • 19/10/2015 - Philippine Association of National Advertisers

    Kantar Worldpanel: Coffee, Still the Filipinos' Staple Drink?


    Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.

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