Kantar Worldpanel - www.kantarworldpanel.com

FMCG Monitor: Q4 2021

Philippine economy is slowly recovering compared to same quarter last year.

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Report: Living in COVID-19 times

At Worldpanel Division of Kantar; we believe these changes will continue in the foreseeable future as shoppers/consumers adapt and adjust to the new market reality. This publication examines the changes in how shoppers/consumers behaved post lockdown. More importantly, how the following impacted the overall FMCG spend in each market across Asia.

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Asia Pulse Q4 2021

FMCG spending for in-home consumption in Asia continues to grow by 3.2% in the second year of the pandemic, higher than the growth of 2.9% in 2020, reported in our latest issue of Asia Pulse.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.

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Latest Insights

  • Winning Omnichannel 2022: Our Annual Guide

    Winning Omnichannel 2022: Our Annual Guide

    02/05/2022
    Our annual guide to the global FMCG landscape

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  • On Trend: The Evolving Beauty Consumer

    On Trend: The Evolving Beauty Consumer

    11/04/2022
    Get the inside track on global beauty and personal care trends.

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  • Anticipating Inflation in Asia 2022 & Beyond

    Anticipating Inflation in Asia 2022 & Beyond

    08/04/2022
    Understand how shoppers react to price and inflation to determine your brand growth strategies.

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  • Asia Pulse Q4 2021

    Asia Pulse Q4 2021

    31/03/2022
    FMCG spending for in-home consumption in Asia continues to grow by 3.2%.

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  • FMCG Monitor: Q4 2021

    FMCG Monitor: Q4 2021

    18/03/2022
    Learn more about our latest findings in the FMCG market in the Philippines for Q4 2021.

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  • Winning Omnichannel Asia 2021 - Module 3

    Winning Omnichannel Asia 2021 - Module 3

    10/01/2022
    How to create the right shopper experience & engagement to evolve and sustain?

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In the Media

  • 23/04/2022 - Daily Tribune

    Consumers reclaiming shopping habit — study


    Kantar noted the return of Filipino shoppers are now evident that would help aid the recovery of the Fast-Moving Consumer Goods (FMCG) industry in 2022.

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  • 22/04/2022 - Malaya Business Insight

    Low purchasing power risk to FMCG industry recovery


    Following an 11-percent decline in sales of fast-moving consumers goods (FMCG) the past two years, data, insights and consulting company Kantar said brands in the FMCG industry will become cautiously optimistic about their growth prospects despite initial signs of recovery.

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  • 22/04/2022 - The Manila Times

    New shopping trends to help FMCG recovery


    The Philippines' fast-moving consumer goods (FMCG) industry is expected to recover this year, aided by new Filipino shopping habits established during the pandemic, insights and consulting company Kantar said.

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  • 22/04/2022 - Inquirer.net

    'Sari-sari' stores getting bigger share of wallet, says Kantar


    Mobility restrictions may have eased with the decline in COVID-19 cases, but many consumers still opt to buy their daily necessities from a nearby “sari-sari” store rather than go to big supermarkets, according to data analytics firm Kantar Philippines.

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  • 21/04/2022 - BusinessWorld

    New shopping habits seen roiling FMCG industry


    The fast-moving consumer goods (FMCG) industry needs to consider how the pandemic has transformed shopping habits, according to data and consulting firm Kantar.

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  • 21/04/2022 - Philippine News Agency

    Growth outlook for local FMCG ‘cautiously optimistic’


    Outlook for the fast-moving consumer goods (FMCG) sector is “cautiously optimistic” this year as the pandemic left a prolonged disruption in shopping habits among Filipinos, data, insights, and consulting company Kantar said.

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  • 10/03/2022 - Malaya Business Insight

    FMCG purchases yet to return to pre-pandemic level


    The Philippines is slow to return to pre-pandemic levels when it comes to its purchases of fast-moving consumer goods (FMCG).

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  • 09/03/2022 - The Manila Times

    Consumer goods log slower growth in PH


    The recovery of the country's fast-moving consumer goods (FMCG) market is expected to be slower compared to that of other countries, a report released by data, insights and consulting company Kantar said.

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