Kantar Worldpanel - www.kantarworldpanel.com

Philippines FMCG Outlook 2023

Surfing Through the Rising Tides of Inflation

Read more

FMCG Monitor: Q1 2023

Learn more about our latest findings in the FMCG market in the Philippines for Q1 2023.

Read more

Full Report: Beauty Trends in Asia 2022

Read the free report to uncover beauty shoppers’ behaviour in the age of inflation

Learn more

Who Cares? Who Does? 2022

Our data on real purchasing behaviour will give you details on formats, retailers, and brand performance by the different Eco Segments to create a competitive advantage through sustainability.

Access the report

Latest Insights

  • Kantar x Meta Report: Maximise Ad Effectiveness in SEA

    Kantar x Meta Report: Maximise Ad Effectiveness in SEA

    11/07/2024
    Investing in the right media platform to maximise ad-effectiveness

    Read more

  • FMCG Monitor: Q4 2023

    FMCG Monitor: Q4 2023

    12/03/2024
    Learn more about our latest findings in the FMCG market in the Philippines for Q4 2023.

    Read more

  • FMCG Monitor: Q3 2023

    FMCG Monitor: Q3 2023

    10/11/2023
    Learn more about our latest findings in the FMCG market in the Philippines for Q3 2023.

    Read more

  • Asia Pulse - Q2 2023

    Asia Pulse - Q2 2023

    12/10/2023
    Let's find out what's happening in the region in the past quarter.

    Read more

  • FMCG Monitor: Q2 2023

    FMCG Monitor: Q2 2023

    11/08/2023
    Learn more about our latest findings in the FMCG market in the Philippines for Q2 2023.

    Read more

  • Brand Footprint Asia 2023

    Brand Footprint Asia 2023

    09/08/2023
    Unveil the Most Chosen Brands in the region of Asia here.

    Read more

In the Media

  • 20/06/2023 - The Market Monitor

    ‘Filipinos now more value-conscious in FMCG purchases’—Kantar


    “Filipinos are becoming more critical of their brand choices, especially this year, as their decisions are expected to be influenced largely by the level of inflation we will face. To cope with higher prices whilst purchasing what they need for their post-pandemic lifestyle, shoppers are leveraging a range of tactics, including changing their product mix,”

    View article
  • 07/06/2023 - Malaya Business Insight

    Pinoys becoming more value-conscious


    Kantar’s latest data about the fast moving consumer goods (FMCG) industry showed private labels, beauty products, pet care, sustainability are among trends shaping Filipinos’ shopping behavior.

    View article
  • 07/06/2023 - Metro News Central

    Filipinos more value-conscious in FMCG purchases


    Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world’s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry.

    View article
  • 11/05/2023 - CNN Philippines

    TV Interview: Shopping behaviors in the new normal


    The COVID-19 pandemic has changed the way the world works, and that includes shopping. But inflation is also affecting shopping habits as Filipinos dig deep into their pockets for their daily needs. Kantar Philippines' Managing Director Marie-Anne Lezoraine joins us to talk about this.

    View article
  • 25/11/2022 - The Philippine Star

    Filipinos opt for best value brands, says Kantar


    Filipino shoppers are becoming more discerning in their choices in fast moving consumer goods (FMCG) channels as they opt for brands and retailers offering the best value, according to the latest study by Kantar.

    View article
  • 24/11/2022 - Yahoo! News

    Filipinos spend more in neighborhood stores


    MORE Filipinos are turning to smaller proximity stores or sari-sari stores to buy basic goods as one of the ways to manage the impact of inflation on their daily budget.

    View article
  • 23/11/2022 - Inquirer.net

    Filipinos buying more from ‘sari-sari’ stores


    More Filipino consumers are turning to smaller, neighborhood sari-sari stores instead of supermarkets when it comes to cheap, fast-selling consumer goods—such as coffee and noodles—amid rising prices, according to a study conducted by data and consulting company Kantar.

    View article
  • 23/11/2022 - Business Mirror

    Best-value offer top of consumers’ choice


    DUE to inflationary issues, more Filipinos are turning to brands and retailers that offer value for money, convenience and product assortment when it comes to their fast moving consumer good (FMCG) needs, a top executive of Kantar said on Tuesday.

    View article
  • 22/11/2022 - BusinessWorld

    Selective buying behavior noted in PHL FMCG segment as inflation bites


    THE fast-moving consumer goods (FMCG) market has been marked by more selective purchasing behavior because of inflation, according to data and analytics firm Kantar.

    View article
  • 02/11/2022 - Adobo Magazine

    Keratin Plus, Wings, and Bioderm top Kantar’s top 10 fastest growing FMCG brands in the Philippines


    Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

    View article
  • 20/10/2022 - Dot Daily Dose

    Kantar names 10 Fastest Growing FMCG brands in PH


    Based on the latest Brand Footprint report of the Worldpanel Division of Kantar, the list consisted of a mix of personal care, home care, and food and beverage products that Filipinos are choosing more and more for their households.

    View article
  • 20/10/2022 - Ventures Cebu

    Top 10 fastest growing consumer goods brands in Philippines 2021


    A mix of personal care, home care, and food and beverage products made it to the list of the top 10 fastest growing consumer goods brands in the Philippines in 2021.

    View article