30/04/2018
Learn more about our latest findings in the FMCG market in the Philippines as of Q4 2017.
19/04/2018
Study shows that Filipinos continue to Buy Bigger Sizes of their FMCG Purchases
12/04/2018
Purchasing Konfidence: How Confident are Filipino Shoppers about their Future?
05/04/2018
Putting the shopper at the heart of your media analysis unlocks both short- and long-term growth.
03/04/2018
Discover the latest consumer insights in Asia for Q4 2017
15/01/2018
Empowered by leading local retailers, Asian brands continue to outperform their multinational rivals
23/02/2018 - Philippine Daily Inquirer
Kantar Worldpanel study shows that consumers in Asia patronize homegrown brands
View article19/02/2018 - Adobo Magazine
Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.
View article16/02/2018 - Daily Tribune
Kantar Worldpanel revealed that despite the influx of popular foreign brands, local brands continue to thrive in the Philippine FMCG market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.
View article16/02/2018 - Malaya Business Insight
Despite the influx of popular foreign brands, local brands continue to thrive in the Philippine fast moving consumer goods market, with approximately 60 percent of Filipinos patronizing homegrown products over imported goods.
26/12/2017 - Manila Times
The accessibility of pharmaceutical channels in the Philippines plays a vital role in securing a place for drugstores in the fast-moving consumer goods (FMCG) segment.
24/12/2017 - Business Mirror
While major mall developers in the country are aggressively expanding to other retail formats, such as hyper and supermarkets, Filipino shoppers still turn to their trusted sari-sari, or neighborhood variety stores, and nearby market stalls, as they still consider traditional channels as the No. 1 shopping destination for fast-moving consumer goods (FMCG).
18/12/2017 - Business World
Electronic commerce (e-commerce) remains underdeveloped in the Philippines for selling fast-moving consumer goods (FMCG), with traditional retail outlets still the leading point of purchase, Kantar Worldpanel said, citing the results of a study.
14/12/2017 - Adobo Magazine
Research by Kantar Worldpanel, the global expert in shoppers’ behavior, shows that despite the influx of nearby hyper and supermarkets, Filipino shoppers still consider traditional trade (sari-sari stores and market stalls) as their number one shopping destination for fast-moving consumer goods (FMCG) products.
View article14/12/2017 - Malaya Business Insight
Despite the prevalence and continued expansion of hyper/supermarkets in the country, majority of Filipinos still prefer to buy fast-moving consumer goods (FMCG) such as milk, coffee, bread, diapers among others in Sari-Sari stores due to their proximity and convenience, according to the Kantar Worldpanel Smart Shopper study.
14/12/2017 - Manila Bulletin
Unlike in other countries, the biggest supermarket chains in the Philippines are yet to fully capture the loyalty of Filipino consumers as most of them still prefer traditional trade or shopping from “sari-sari stores” and market stalls.
View article24/10/2017 - Business World
Spending on fast-moving consumer goods (FMCGs) in the Philippines grew faster than the Southeast Asian average in the 12 months to June, according to a consumer research firm.
View article24/10/2017 - Malaya
Filipinos are becoming more conscious on their food and beverage purchases yet their spending on home care is growing much faster, findings of the Kantar Worldpanel consumer insights report show for the year ending second quarter of 2017.
23/10/2017 - Adobo Magazine
Kantar Worldpanel, the global expert in shoppers’ behavior, recently revealed a 3 percent growth in the total FMCG (fast moving consumer goods) market in Asia in the past 12 months ending June 2017 (July 2016 to June 2017)
View article29/09/2017 - Philippine Daily Inquirer
The next time you find yourself smushed by the crowd during your commute on the train, take comfort in the knowledge that your co-passenger most likely took the time to hop in the shower beforehand, as bath time, apparently, is a daily ritual sacred to many Filipinos—and it shows in their shopping habits, says a global consumer behavior research firm.
View article28/08/2017 - The Freeman
Yes, e-commerce is making waves in the global market.
But it looks traditional trade is still prevalent in the Philippines.
27/04/2017 - Philippine Daily Inquirer
Although hampered by our daily hectic schedules, Filipinos are actually making healthier food choices, recent data showed. According to a study conducted by the international consumer knowledge company Kantar Worldpanel, Filipinos are now shopping for “lighter” food variants with more nutritional benefits.
View article05/03/2017 - Malaya Business Insight
Kantar Worldpanel data reveals that Filipinos are slowly becoming more health conscious in their food and beverage choices, opting for light variants or those with more nutritional benefits.
View article03/03/2017 - Business World
CONSUMERS are shifting toward healthier food and beverage choices,
increasing the sales of food variants with more nutritional value in 2016,
according to a survey conducted by Kantar World Panel.
12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115
Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.
View article23/11/2016 - Manila Bulletin - Business News
The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.
Read more.
09/11/2016 - Adobo Magazine
Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.
View article09/09/2016 - Philippine Daily Inquirer
Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.
29/08/2016 - Manila Bulletin
Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.
View article28/08/2016 - The Market Monitor
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.
View article26/08/2016 - Coconuts Manila
Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.
View article19/08/2016 - Adobo Magazine
Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
View article19/08/2016 - Kantar Worldpanel
Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.
Download article18/08/2016 - Malaya Business Insight
Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.
Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013
25/04/2016 - Sun.Star Cebu
FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.
View article08/01/2016 - Philippine Daily Inquirer
Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.
22/12/2015 - Malaya
Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold
View article21/12/2015 - AdoboMagazine
MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel
View article21/12/2015 - Business World
The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.
View article26/11/2015 - Adobo Magazine
Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.
View article22/10/2015 - Manila Bulletin
Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.
20/10/2015 - CNN Philippines
A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.
View article19/10/2015 - Philippine Association of National Advertisers
Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.
View article28/08/2015 - Philippine Daily Inquirer
Filipino shoppers are filling their shopping carts with more personal care products.
View article27/08/2015 - Business World
Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.
View article01/07/2015 - Adobo Magazine
Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.
View article27/06/2015 - Rappler
Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.
View article09/05/2015 - Manila Bulletin
Filipinos are now embracing more premium items, particularly for personal care products and food.
View article16/04/2015 - Philippine Association of National Advertisers
Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.
View article11/04/2015 - Rappler
Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.
View article