Kantar Worldpanel - www.kantarworldpanel.com


Local brands are closing in on their multinational competitors, growing value at nearly twice the rate of global brands for the third year running. Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


FMCG Monitor: Q3 2016

As the new administration ended its first full quarter, the Philippine economy hits 7.1% growth in the 3rd quarter of 2016 and continues to be the fastest-growing among major Asian emerging economies. In this issue, we will delve into the growth drivers of VisMin as consistent progress across mega-categories have been tracked in these areas for the past three years. Find out more on the performance of the different categories per demographic and key channels in our third issue of FMCG Monitor 2016. Feel free to download the report thru this link.

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INNOVNATION 2015 The New and the Now

Innovnation 2015 is an in-depth report that looks at how the Philippine's FMCG market is gearing up towards a highly innovative thrust across different brands. This report shows how 2,000 product launches performed: how many of them were picked up, how many were unnoticed, and which products stayed in the grocery list of the Filipino consumer. Read on for more

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Spotlight Philippines: Q2-Q3 2016

Before we end 2016, Kantar Worldpanel shares some good news and insights on the FMCG market in this exciting edition. Find out the top chosen brands among Filipino households. Discover more on what's inside the powerful Millennial-headed homes' shopping basket, their go-to brands, and their priority categories. Finally, a good news to both the company and to our clients, our new partnership with the social media giant, Facebook.

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Latest News

  • FMCG Monitor: Q3 2016

    FMCG Monitor: Q3 2016

    Learn more about our latest findings in the FMCG market in the Philippines as of Q3 2016.

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  • Spotlight Philippines: Q2-Q3 2016

    Spotlight Philippines: Q2-Q3 2016

    Read on for more good news and insights that we have about the FMCG landscape in the Philippines

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  • Global e-commerce grocery market has grown 15% to 48bn

    Global e-commerce grocery market has grown 15% to 48bn

    E-commerce growth outpaces the overall FMCG market in the 12 months to June 2016.

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  • FMCG Monitor: Q2 2016

    FMCG Monitor: Q2 2016

    Learn more about our latest Q2 2016 FMCG Monitor, highlighting in this edition the emerging men's personal care segment.

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  • FMCG Monitor: Q1 2016

    FMCG Monitor: Q1 2016

    Learn more about our latest Q1 2016 FMCG Monitor, highlighting in this edition the Direct Selling channel.

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  • Spotlight Philippines: Q1 2016

    Spotlight Philippines: Q1 2016

    We would like to share with you some of the interesting trends that we see among Filipino consumers.

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In the Media

  • 12/12/2016 - www.pressreader.com/philippines/the-freeman/20161125/281904477778115

    Spending growth in VisMin faster than entire Philippines

    Spending growth of households in Visayas and Mindanao has suppressed the average growth rate if Luzon and the entire Philippines.

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  • 23/11/2016 - Manila Bulletin - Business News

    Millennials’ purchasing power growing – study

    The purchasing power of millennials is increasing rapidly, supporting the sales growth of certain products in the country, especially for those in the personal care, home care, and food sections of retail stores.

    Read more.

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  • 09/11/2016 - Adobo Magazine

    Baby Products are Taking over Millenials' Shopping Baskets

    Kantar Worldpanel reveals that baby products such as baby food, diapers, wipes and talcum powder are dominating millennials’ shopping baskets this year as they are said to have contributed significantly to the percent value share of these baby products in the FMCG (fast moving consumer goods) market in the Philippines.

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  • 09/09/2016 - Philippine Daily Inquirer

    Despite the makeover backlash, Lucky Me is still Pinoy's top brand

    Local instant noodle brand, Lucky Me, regained the top spot as the most chosen brand by Filipino consumers in 2015.

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  • 29/08/2016 - Manila Bulletin

    Lucky Me, Nescafé are top brands among Pinoys

    Local instant noodle brand, Lucky Me, has regained the top spot as the most chosen brand in the Philippines after reaching 98 percent of Filipino homes, followed by the previous top notcher Nescafe.

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  • 28/08/2016 - The Market Monitor

    Lucky Me Most Popular Brand in the Philippines - Research

    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015 based on The Brand Footprint research of Kantar Worldpanel.

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  • 26/08/2016 - Coconuts Manila

    List: Top 50 Consumer Brands in the Philippines

    Kantar Worldpanel, an international consumer research firm, has tallied the top consumer brands in the Philippines in its latest Brand Footprint study.

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  • 19/08/2016 - Adobo Magazine

    Lucky Me is PH’s most chosen brand anew

    Local instant noodle brand Lucky Me regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

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  • 19/08/2016 - Kantar Worldpanel

    Lucky Me is PH’s most chosen brand anew – Kantar Worldpanel Brand Footprint study

    Local instant noodle brand, Lucky Me, regains the top spot as the most chosen brand by Filipino consumers in 2015. The Brand Footprint research of Kantar Worldpanel notes that the 2013 topnotcher has once again led the 340 fast moving consumer goods (FMCG) brands in the Philippines.

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  • 18/08/2016 - Malaya Business Insight

    Lucky Me most bought brand

    Filipino households have chosen Lucky Me as the most bought brand in the country, reaching 98 percent of households who buy the noodle brand at least 40 times a year.

    Lucky Me regained the title of most picked fast moving consumer goods (FMCG) brand in the Brand Footprint research of Kantar Worldpanel where it also led the survey in 2013

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  • 25/04/2016 - Sun.Star Cebu

    Filipinos 'buying big' on fast moving consumer goods

    FILIPINOS are ‘upsizing’ or buying FMCG (fast moving consumer goods) products in bigger sizes. This is according to data from Kantar Worldpanel in 2014 and 2015, which shows an eight percent growth in average pack sizes year-on-year.

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  • 08/01/2016 - Philippine Daily Inquirer

    Filipino shopper prize accessibility, trust

    Filipino shoppers are placing high value on retailer attributes such as accessibility, trust, and distance from home, according to a study by Kantar Worldpanel, the world leader in consumer knowledge and insights based on consumer panels.

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  • 22/12/2015 - Malaya

    Malaya: Shoppers Prefer Mercury, Puregold, SM: Due To Accessibility, Trust, Distance To Home

    Mercury Drug is the retailer of choice for Filipino shoppers besting even industry giants SM, Robinsons and Puregold

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  • 21/12/2015 - AdoboMagazine

    Filipinos prioritize convenience, trust when choosing where to shop

    MANILA - Accessibility, trust, and distance from home and driving consumer visits and loyalty to the top retailers in the country, according to a study by Kantar Worldpanel

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  • 21/12/2015 - Business World

    Mercury tops on consumer accesibility

    The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.

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  • 26/11/2015 - Adobo Magazine

    New Kantar study reveals Asia’s most game-changing brands

    Kantar Worldpanel has just launched its Asia Brand Power 2015, the first study of its kind charting the shift in the competitive landscape of Asia’s FMCG market, where in local brands are asserting their dominance over their global rivals.Covering 9 countries, the report features exclusive interviews with CEOs of 11 Asian homegrown giants and identifies the five common ‘power levers’ that drive their growth.

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  • 22/10/2015 - Manila Bulletin

    Almost every household now buys coffee; consumption grows by 10%

    Coffee brands enjoy a double-digit growth in the past year. The increase in purchases in coffee mixes has been consistent in the past two years with registered growth of 11% in 2014 and 15% in 2015.

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  • 20/10/2015 - CNN Philippines

    Coffee retains crown as staple drink of Filipinos –study

    A notable shift in Filipinos’ coffee drinking behavior has been observed by Kantar Worldpanel Philippines in its recent study. Filipinos have shifted from moderate to heavy coffee drinkers. Heavy coffee buyers purchase coffee close to thrice a week –spending an average of P 28.00 in each shopping trip.

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  • 19/10/2015 - Philippine Association of National Advertisers

    Kantar Worldpanel: Coffee, Still the Filipinos' Staple Drink?

    Coffee has been crowned as the staple drink of every Filipino. A study conducted by Kantar World Panel Philippines shows coffee has more than doubled in growth in the previous –jumping to 10% from the previous 4% growth registered in 2014.

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  • 28/08/2015 - Philippine Daily Inquirer

    Filipinos buying more personal care products, Kantar says

    Filipino shoppers are filling their shopping carts with more personal care products.

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  • 27/08/2015 - Business World

    Beauty, hygiene growth top consumer segment

    Beauty & hygiene products were the fastest growing consumer segment in the year to June 2015, significantly outpacing gains in other categories.

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  • 01/07/2015 - Adobo Magazine

    Great Taste coffee, rising star in brand poll

    Great Taste has rapidly risen through the ranks on the latest Brand Footprint study, becoming the fifth most chosen brand among Filipino consumers in 2014.

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  • 27/06/2015 - Rappler

    Nescafé still PH's most chosen brand

    Most Filipino consumers still buy global coffee brand Nescafé, although its consumer growth in 2014 declined by 11% from the year ago as more Filipino households patronize other local coffee brands.

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  • 09/05/2015 - Manila Bulletin

    Study finds Pinoy shoppers now choose more expensive products

    Filipinos are now embracing more premium items, particularly for personal care products and food.

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  • 16/04/2015 - Philippine Association of National Advertisers

    FMCG Sales in Convenience Stores Almost Doubles

    Fast-moving consumer goods (FMCG) sales in convenience stores are rising rapidly, registering almost twice the growth this year.

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  • 11/04/2015 - Rappler

    What is the top seller of convenience stores?

    Food, particularly ice cream, comprise the bulk of convenience stores’ fast-moving consumer goods (FMCG) top sales.

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