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FMCG Monitor: FY 2018

FMCG spending of Filipino homes has increased as prices of goods start to stabilize, coinciding positive GDP performance. A year after TRAIN law implementation, fast growth is observed across all mega-sectors especially for Personal Care categories having achieved fastest growth. Food, which contributes more than half to Total FMCG sales, exhibits faster growth in terms of price than volumes. Growth in spending is felt across all regions and SECs – fastest in NCR, NLUZ, and among upper-income homes.

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Asia Consumer Insights Q4 2018

In this 2018 Q4 edition of the Asia Consumer Insights, we cover key FMCG trends in a variety of categories across China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India, and Saudi Arabia.

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Purchasing Konfidence: Q4 2018

How is the Purchasing Konfidence of Filipino households with the implementation of TRAIN? Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

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Philippines' Most Chosen Brands

Lucky Me continues to be the most chosen brand in the Philippines for the 3rd straight year. According to Brand Footprint, Kantar's annual report and its ranking of most chosen brands across the world, Lucky Me managed to be chosen by shoppers on the shelves 812 million times. Number 1 brand, Lucky Me, has the most number of buying households, reaching 98% of Filipino homes.

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Consumer Panels

Adapt your brand strategies based on information and insights about what consumers really do.


Latest News

  • Purchasing Konfidence: Q4 '18

    Purchasing Konfidence: Q4 '18

    Purchasing Konfidence: How Confident are Filipino Shoppers about their Future?

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  • FMCG Monitor: FY 2018

    FMCG Monitor: FY 2018

    Learn more about our latest findings in the FMCG market in the Philippines as of FY 2018.

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  • Kantar moves to single brand

    Kantar moves to single brand

    All Kantar's services and offerings will be delivered under the Kantar brand name.

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  • Asia Consumer Insights Q4 2018

    Asia Consumer Insights Q4 2018

    FMCG in Asia sees positive growth in Q4 2018. The Philippines leads growth at a stellar 11.3%

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  • New report out: How at-home consumption is changing

    New report out: How at-home consumption is changing

    In our new report we found out why healthy snacking is on the up or how menus are getting simpler.

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  • How to measure innovation success beyond sales?

    How to measure innovation success beyond sales?

    In our new publication "Innovating for growth" we analyzed more than 1,800 new product launches.

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In the Media

  • 08/01/2019 - Marketing Interactive

    Kantar Worldpanel Study: performance of Philippine FMCG products in 2018

    Kantar Worldpanel found out that three out of 100 homes in the Philippines would have tried a new FMCG product a year after it was launched, of which only one-fourth will come back to repurchase it for their homes.

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  • 27/12/2018 - Adobo Magazine

    Innovation is Essential for Brand Growth, Kantar Worldpanel Study Shows

    In the Philippines, Kantar Worldpanel studied product launches, including new brand releases and renovations or upgrades to existing products, across 24 FMCG categories from 2015 to 2017. The report showed how the products performed overall: how many were picked up, how many were left unnoticed, and which products stayed in the grocery lists of Filipino shoppers.

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  • 21/12/2018 - SunStar

    Study: Innovation is essential for brand growth

    The more brands innovate, the more buyers they recruit.

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  • 13/09/2018 - Malaya Business Insight

    53% less in H1

    Just as Filipinos deal with rising prices, a survey conducted by Kantar Worldpanel showed more than half of Filipinos are doing less shopping for fast-moving consumer goods (FMCG) in the first half of 2018.

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  • 13/09/2018 - Business World

    Filipinos went on fewer shopping trips during 1st half: Kantar study

    More than half of Filipinos went on fewer shopping trips to purchase fast-moving consumer goods (FMCG) during the first half of 2018 amid rising consumer prices.

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  • 12/09/2018 - SunStar

    Pinoys made fewer shopping trips in first half of 2018

    More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago

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