FMCG Monitor: Q4 2024

Our Philippines Q4 2024 FMCG Monitor Report is now available!

What’s in this quarter's update:
We see positive growth in FMCG spending, but this growth varies across different demographics. Explore the nuances in how regions and socio-economic classes have spent on FMCG, what categories they have spent it on, and where they did their shopping.

ECONOMIC SITUATION
In the final quarter of 2024, some macroeconomic indicators have improved. However, GDP growth has been the lowest since Q2 2023.

CATEGORY HIGHLIGHTS
Among FMCG sectors, Household Care is the biggest gainer. While Food is growing, this is partially driven by price increases.

SHOPPING BEHAVIOR
While Sari-sari Stores and Hyper/Supermarkets remain the go-to channels, Filipinos continue to embrace an omni-channel shopping approach, with spending growing in Direct Sales, Discounters, and E-commerce.

Speak to our experts. Reach out to us through e-mail at worldpanel.philippines@kantar.com.