Kantar Worldpanel -
Latest Insights

Winning Omnichannel 2022: Our Annual Guide



Winning Omnichannel 2022: Our Annual Guide

Winning Omnichannel 2022: Our annual guide to the global FMCG landscape 

At the start of 2021, we knew that the extraordinary growth observed in 2020 was an effect of the restrictions on movement around the globe and not a trend.

By the end of the year we saw a slowdown in global value growth to just +2.1%, a similar growth rate we experienced pre-COVID. Whilst we also observed the continued steady growth of ecommerce globally but signs of stagnation in Western Europe.

In 2022 with rising inflation and the war in the heart of Europe, understanding these impacts on shopping behaviour and the retail structure is critical to shape effective strategies going forward.

Read the report.

Discover all our findings and how we can help your business:

Get in touch

Des Deocareza

New Business Development Head


Contact the author


Print this page

Follow us

Our website uses cookies. By continuing to use it you agree to our policy [Cookies policy]