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FMCG Monitor: Q2 2016



FMCG Monitor: Q2 2016

Philippines remains to have the fastest GDP growth of 7 percent in the region, which is significantly higher versus 5.9 percent growth in same period last year. How has this impacted the in-home FMCG shopping behavior of Filipino households?

Higher spending per shopping trip of Filipino households mainly drove growth of the market. Significant sales improvement seen across SECs and regions except Mindanao where it is only stable at 3%. Channel-wise, Sari-Sari Store now slows down to 4%, coming from 7% in Q1 2016, but remains the key channel for FMCG.

In modern times, we have observed that male consumers are shifting to becoming more conscious with their grooming. For this issue, we will be exploring the Men Segment, particularly focusing on personal care categories like shampoo, facial care, deodorant and fragrance.

Find out more on the performance of the different categories per demographic and key channels in our second issue of FMCG Monitor 2016.
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Des Deocareza
New Business Development Head

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