Purchasing Konfidence: Q1 2018
How is the Purchasing Konfidence of Filipino households with the implementation of TRAIN?
Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.
Specifically, this takes into account three components:
- Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
- Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase?
- Real Purchase - What is their real purchase behavior?
Filipino remain to be pessimistic in terms of Purchasing Konfidence in Q1 2018. The index slightly improved quarter on quarter, but remain stable versus same period last year
Purchasing Capability now dipped at 5 points, coming from 23 points last year. With the implementation of TRAIN, and rise in oil prices, urban households anticipate that prices will strongly increase in the upcoming months. However, they remain to be optimistic with their household income.
Despite perception on prices, the number of households who spent more on FMCG have increased in the latest quarter.
For more information, you can download the report here
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