13/12/2017, Makati City, Manila
Kantar Worldpanel Philippines held a media briefing on December 13th in Manila where Alexandre Duterrage, General Manager, shared insights on Smartshopper, an annual study which delves into the opportunities and challenges for shopping channels and retailers. It was covered by 9 major media outfits, including key print and online publications.
Some of the key findings:
Filipino shoppers still consider traditional trade (sari-sari stores and market stalls) as their number one shopping destination for fast-moving consumer goods (FMCG) products. Traditional trade enjoyed forty-six percent (46%) of total value contribution to FMCG sales in 2017, while hyper and supermarkets accounted for thirty percent (30%).
While traditional trade proves to be the top option for Filipino’s FMCG shopping, five retailer accounts are seen to be the powerhouses of FMCG sales. Puregold, SM, Robinson’s, Mercury Drug, and Gaisano collectively contribute to fifteen percent (15%) of total FMCG sales in the local market.
The fastest growing retailer among the five powerhouses is Mercury Drug, which posted a nineteen percent (19%) value change growth in 2017. Gaisano follows closely, with a fifteen percent (15%) value change increase. Hyper and supermarket giants Puregold and SM grew by five (5%) and two percent (2%), respectively. Meanwhile, Robinson’s posted a seven percent (-7%) decrease in value change.
Find out more by downloading our press release or contacting us.