FMCG Monitor: Q3 2018
As the rise of inflation continues, Economy and household expenditure of Filipinos retain positive momentum in Q3 2018 - but on a slower pace vs previous quarter. Bigger baskets remain to be the trend that drives in-home FMCG sales growth to cope up with the higher prices brought by the TRAIN law as consumers may be seeing better value for money by purchasing more per trip.
Spending and consumption of shoppers are mostly dedicated to products that would cater their basic necessities. High spending on FMCG products is noted nationwide, apart from Visayas where prices remained stable. In terms of channels, SSS remains as the top channel while hyper-supermarkets are seen to be gaining shares in Filipino wallets year-on-year.
Rural homes contribute to half of the FMCG sales of the whole country and these homes are seen to have higher consumption levels than Urban homes. Despite the price increase brought by TRAIN law, Rural homes seem to see better value in bigger baskets as they continue to increase their trip sizes - sourcing more from Hyper-Supermarkets, Direct Selling and Market Stalls.