Fewer FMCG Shopping Trips for Pinoys in 1H of 2018
More than half of Filipino homes made fewer trips to buy Fast Moving Consumer Goods (FMCG) from January to June 2018 compared to the same period a year ago. This is more apparent among Class D and E households that mainly shop in traditional trade channels across the country, data from Kantar Worldpanel, the global expert in shoppers’ behavior, revealed.
Kantar Worldpanel said 53% of Filipinos registered less shopping trips in the first half of the year. Class D and E homes, it added, are shopping 6 times and 5 times less in the current semester compared to last year. Traditional trade, which is made up of Sari-sari stores and Market stalls are more affected with consumers shopping 4 times less. Meanwhile, less than half, at 45%, said they planned on adding more trips to either modern or traditional channels for their FMCG needs. A mere 2% retained the same number of trips in 2018 as they did last year.
The average Filipino household went on 183 shopping trips from January to June 2017. But by the first six months of 2018, this number decreased when Filipino consumers checked in 178 times only to buy packaged consumer goods
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