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Purchasing Konfidence: Q3 2018

11/01/2019

Purchasing Konfidence: Q3 2018

How confident are the Filipino households after the implementation of TRAIN?

Purchasing Konfidence is a quarterly report that gives you an indication on the degree of optimism Filipino Urban households are expressing. This done by looking at their attitude regarding current and future economic situation and their real behaviors in FMCG spending.

Specifically, this takes into account three components:

  • Purchasing Capability - How Filipino consumers perceive the prices changes, their financial situation for the time being as well as for the next 12 months?
  • Willingness to Buy - Are Filipino shoppers willing to spend money to make their life easier, to spend freely when buying grocery, to make major purchase?
  • Real Purchase - What is their real purchase behavior?

In the third quarter of 2018, Kantar Worldpanel continues to monitor the improvement of Purchasing Konfidence of Filipino Urban households as index is now at -3, coming from -5 in previous quarter, and -12 in same period last year.

This development was mainly influenced by the rise of Real Purchase Index. The number of households who spent more on FMCG, even on non-necessities, have expanded.

However, Purchasing Capability Index remains to weaken, now at -2, as households continue to feel the strong price increases caused by TRAIN law, coupled with high inflation. They even expect this to further strengthen in the next 12 months.

For more information, please download the report

 


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Des Deocareza
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