Spotlight Philippines: Q4 2015
In this edition, we are highlighting key points lifted from our white paper entitled, InnovNation which was shared in our Consumer Connection 2015 held last September.
In said event, we had the opportunity to talk to CEOs of prestigious FMCG firms and the rest of the key marketers in a day-long event showcasing not just InnovNation, but also SmartShopper.
Findings from our SmartShopper reveals that when choosing the retailer where they shop, consumers put premium on accessibility, trust and distance.
Read on for more