Webinar: How to measure innovation success beyond sales
Innovation is a lever for brands to grow so we analised more than 1,800 new product launches to discover what successful product innovations have in common.
To calculate the success of an innovation, we need to know more than how many units have been sold, we need to understand incrementality. Tom Pattinson, Global Account Director, will explain more on this and explore how many FMCG innovations have had a positive impact and the drivers behind the most successful ones, in a webinar taking place on Thursday 24th January.
Sign up for the webinar to learn all the insights that will be included in our upcoming publication Innovation for growth and maximise the success of your future launches.