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The Dynamic World of E-Commerce in Asia



For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.

For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.

From 2014 to now, retail e-commerce sales in Asia-Pacific have tripled, from 0.6 trillion USD to a whopping 1.8 trillion USD. This momentum is not expected to slow down anytime soon in either leading markets like South Korea and China or high growth markets in Southeast Asia. For Vietnam alone, while FMCG in total Modern Trade is growing at more than +10% annually, online is flourishing 7 times faster.

The evolution of e-commerce is still far from being completed. By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? How is it shaping the future of retail for both brands and retailers?

This and more will be uncovered in our white paper to be released on 17 October. 

We would also like to invite you to join our Expert Solutions speaker, Peter Christou on 17 October, Wednesday at 10am for a webinar to discuss the detailed insights covered in the report.

In this webinar, we will examine in detail how the driving forces have shaped and will continue to shape e-commerce in the region as a whole. We will also do a deep-dive into Vietnam, an up and coming e-commerce market to understand where brands and retailers are currently on this thrilling journey, and where we will go from here.  

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*Follow link on the right side of this page to download the report and media highlights.

*To watch the webinar replay, click here.

Get in touch

Peter Christou

General Manager - Worldpanel Division Vietnam


+84-28 3930 6631

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